A Winning Partnership: Microsoft Advertising Names Skai ‘Retail Team of the Year’

With retail media poised to continue its exponential growth in 2024, partnerships are crucial for allowing retailers and brands to successfully engage with consumers fragmented across platforms and channels. That’s why we’re especially honored to be named the “Retail Team of the Year” by the Microsoft Advertising Partner Awards. Skai is dedicated to driving extraordinary results for our clients, and this recognition reflects the passion we pour into each campaign. At the heart of this success is a true partnership – the dedication of our amazing clients and the deep collaborative relationship we enjoy with the team at Microsoft Advertising.

This award recognizes Microsoft partners who work across the retail vertical and the overall partnership across the Microsoft Advertising Network. It considers industry knowledge, expertise, and the partner’s consistency in developing high-quality marketing solutions for retail and consumer goods customers.

“Microsoft Advertising is delighted to show our appreciation and acknowledge Skai’s deserved win with the Retail Team of the Year. We had an exceptional pool of high-caliber nominations this year, making our winners’ achievements all the more significant, demonstrating their impactful and transformative work,” said Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.

Celebrating collaboration and success

The achievements celebrated this year are only possible with the incredible synergy between Skai, our clients, and Microsoft. 

Here’s why:

A focus on our clients’ results. The cornerstone of our approach is understanding the unique goals and challenges of every retailer we work with. This enables us to provide highly individualized strategies fueled by Skai’s technology and our expert understanding of Microsoft’s advertising capabilities.

A shared passion for innovation. From being the first third-party platform integrated into Microsoft Advertising Network for retail to early adoption of transformative features like Performance Max, we consistently strive for growth in partnership with Microsoft. This drive for innovation has played a crucial role in empowering our clients to excel within the competitive retail landscape.

“Skai is deeply honored to be named Microsoft’s ‘Retail Team of the Year.’ Both consumers and brands are reaping the benefits of Microsoft’s extensive investments in performance through AI, premium inventory, and a partner-first approach to the market. We’re proud to be on this journey with Microsoft Advertising.” said Paul Vallez, Executive Vice President of Business Development for Skai.

Embracing the future of retail media together

With over 15 years as a Microsoft Advertising partner, Skai is committed to helping clients benefit from our combined technology and strategic expertise. The retail and commerce media landscape is evolving rapidly, and we’re dedicated to remaining at the forefront of innovation. Together, we will continue developing pioneering advertising solutions to empower retail and CPG brands, regardless of size, to navigate this dynamic marketplace.

Since 2006, Skai has earned the trust of notable brands such as Reckitt, DoorDash, Sony, Philips, and L’Oreal. We’re the only platform for omnichannel advertising across walled garden media — our unique solutions allow marketers to consolidate media planning and performance management, increase revenue and cost-efficiency, and win every shoppable moment..

We invite you to schedule a quick demo to see our innovative platform for yourself.