Reut Yanai

I joined Kenshoo in 2012 focusing on optimization in social. I’m now leading the Social Product team as the Director of Product. The best thing about this team (and Kenshoo in general), is that it’s very similar to social advertising: things move fast, there’s always something happening, and things to invent. Plus – it’s fun.
I landed in the IT industry after majoring in Film & Television studies at the Tel Aviv University. (I found out that there are many ways for one to be creative – even outside the world of Cinema). I live in Tel Aviv with my husband and 2 year old daughter. Can’t imagine living in a city without a beach.