Omnichannel marketing for mobile apps and online gaming

The install is only the beginning. Our solutions help you reach the highest lifetime value users and remain sticky with mobile app data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing.
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Powering growth for the world’s biggest mobile apps and games

Pixel Federation

Reach your consumers across all digital channels

ACTIVATE and VALIDATE
with best-in-class omnichannel marketing execution

a group of teenagers sitting on the couch with their mobile devices and gaming headgear.

Manage all your gaming and mobile app marketing campaigns in one place

  • Manage app advertising across the most impactful publishers within a single, unified platform
  • Leverage enterprise-grade reporting and app marketing analytics tools to surface cross-publisher insights and take action quickly
  • Streamline campaign creation and management workflows with time savings solutions
a group of teenagers sitting on the couch with their mobile devices and gaming headgear.

Go beyond proxy metrics and manual processes

  • Harness AI to auto-optimize bids toward KPIs
  • Automate optimizations to eliminate time-consuming, manual interventions
  • Use full-funnel automatic bidding to optimize towards Apple installs and in-app events
a young man sitting on the couch playing a virtual reality game with a headset.

Unify publisher and MMP data for cohesive reporting

  • Unify publisher data and MMP together, in one place
  • Assess real-time cohort performance within just a few clicks
  • Make more informed decisions by seeing the full picture with ease

PREDICT and REACH
with apps and gaming market intelligence that drives opportunity

Full-funnel optimization

Turn gaming analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings, and more to leverage the most comprehensive and relevant dataset.
Product ideation

Identify new areas to pursue
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s gaming apps.
Product development

Uncover insights for innovation
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition opportunities

Determine M&A and partnering opportunities
We continuously refresh our data to quickly detect the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.

Hear from our clients in the mobile apps and online gaming industry

“Skai’s advanced suite of capabilities helped us drive growth and take our ASA program to the next level.”

Julia Zheng, Growth Marketing Manager

“Handing over bidding controls to Skai was something we were wary about, given the pressure to hit targets. However we needn’t have worried. The results from using Automatic Bid Optimization for our Apple Search Ads campaigns have been outstanding!”

Michael Jessen, User Acquisition Specialist

“There is no way we could have conducted this many tests and grown the app without Skai. We are always on the lookout for best-in-class solutions to help us run our Facebook app campaigns, but other tools don’t even come close to the sophistication of Skai.”

Elena Tsarkova, Senior User Acquisition Manager

“By utilizing the Skai CPA Optimization solution across our competitor and non-brand ASA campaigns, we achieved a 68% increase in free trials from only 19% increase in spend, resulting in a 29% decrease in cost per free trials (comparing five weeks before and after).”

Gary Cook, Associate Director Paid Search

“The Skai team is amazing and super helpful. Their App Marketing solution is more advanced than all other available tools for Apple Search Ads and had the most interesting roadmap with a fully automated bidding tool plan.”

Or Baram, SEM Analyst

“Skai has really helped us scale our Apple Search Ads campaigns in a way I would never have achieved by myself. With the tool taking care of the results, I am now able to allocate more time to developing plans that will help me further our Apple Search Ads campaigns.”

Sergio Andres Ramirez Perez, SEA Team Lead

“Especially in uncertain times (like 2020 has proven to be!), our Apple Search Ads strategy has evolved regularly. Skai’s App Marketing solution has been a great fit for us in that sense as it is a really agile platform that allows us to make strategic changes efficiently. Auto-bidding has really eased our daily workload, and the Skai Client Success Team continues to get hands-on to ensure we are doing what we need to drive results, manage campaigns optimally, and take full advantage of the Skai platform.”

Milla Leinonen, Project Management: App Stores & Effectiveness

“If you’re an agency managing complex campaigns across Google App Campaigns and Apple Search Ads, then Skai is a no-brainer. The time saved and performance improvements we have experienced after working on the platform for just one month are significant!”

Andrea Raggi, Performance Marketing Lead

Client success stories

Skai cuts cost-per-purchase for Busuu Apple Search Ads campaigns by 50% with custom product pages

View Case Study

Phiture slashes Once Upon’s cost per install by 32% with Skai’s App Marketing solution and Bid Optimization feature

View Case Study

DraftKings Scales App Installs by 280% with Skai

View Case Study

Power your mobile apps and gaming marketing campaigns with Skai

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