Fully Supporting Apple Search Ads through Skai’s Mobile App Marketing Solution, Skai Apps!
Kenshoo, a global leader in marketing technology, today announced it has reached General Availability (GA) support for Apple Search Ads in Skai’s App Marketing solution, Skai Apps.
Apple Search Ads help marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, Asia Pacific and Europe, including the U.S., Japan, and the UK.
Now, app marketers can use the full power of Skai Apps to manage Apple Search Ads, including account creation, keyword discovery, campaign management, tracking and reporting. Combined with Skai’s historical deep expertise in search and social marketing, Skai Apps delivers the next level of execution and insight for mobile app marketers.
Excitement from App Marketers
Just six weeks ago, Skai launched a limited beta release of Apple Search Ads support. Within a week of launch, all beta slots were filled when 15 brands and agencies signed on to reap the benefits of added scale and automation to their Apple Search Ads campaigns.
These brands span different verticals including gaming, retail, automotive, and health & wellness. The Skai beta clients are excited to now deploy today’s GA release and have begun ramping up media spend an average of 20% over their initial beta Apple Search Ads budget.
What have these early clients discovered? That managing app campaigns holistically, with the power to quickly launch and optimize at scale, really does matter!
“The ability to see all of our keyword performance in one place and make bulk bid adjustments in the Skai Apps platform has been a major time saver,” said Camden Andrews, Sr Strategist, Paid Search, Elite SEM — Performance Driven Marketing. “With Skai Apps, the time it takes to launch new campaigns, make optimizations, or pull deep insights has decreased by as much as 80%, allowing us to make regular bid changes and updates to our creative multiple times a week.
We’ve also been very impressed by the support of the Skai Apps team. They are quick to respond and incredibly supportive of our needs.”
Going Beyond the Install this Holiday Season
This is the time of year with the absolute largest spike in app downloads — 5X larger than the rest of the year. And as subscription pricing becomes more dominant across app categories, it is especially important for app marketers to make their first impressions their best impressions.
To reach iOS users natively, Apple Search Ads is key. 65% of App Store downloads are made as a result of a search, and Apple Search Ads has an average conversion rate of 50%!
But app longevity only starts with app installation; maintaining a home screen placement while spurring regular app utilization is key to this larger success. Skai Apps helps these app marketers with support for lifetime value optimization and cohort analysis that combines diverse marketing signals from across multiple publishers.
The combination of Skai Apps and Apple Search Ads is key to driving higher levels of consumer engagement. App marketers do enjoy the excitement of the holiday season, but they also realize their efforts must continue throughout the rest of the year.
Time to Get Started…
Apple Search Ads is currently available in select markets across North America, Asia Pacific, and Europe, including the U.S., Japan, and the UK.
To learn more about Skai Apps please visit https://skai.io/contact-us/ for more information!
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