Van Woudenberg will expand regional headquarters and lead incorporated subsidiaries in key Asian markets 

Hong Kong (December 19, 2013) – Skai (, the global leader in premium digital marketing technology, today announced the appointment of Michel van Woudenberg as Managing Director, Asia Pacific Japan (APJ). Formerly VP of CRM for Oracle Asia Pacific, Van Woudenberg will lead Skai’s continued global expansion by capitalizing on the tremendous opportunity in the world’s second largest digital advertising market to deliver innovative solutions for search, social, mobile, local and cross-channel attribution.

“Few technology companies possess the track record of client excellence Skai boasts both globally and in Asia Pacific, and that’s why I’m joining Skai,” said Van Woudenberg. “It’s rare to have the opportunity to join a company with multiple products rated as best-in-class and I’m excited to take the Skai solution to market and raise the bar for client success even higher.”

Skai was recently named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research Inc. in the report, The Forrester Wave™: Social Advertising Platforms, Q4 2013 after previously being named the sole leader in the Forrester Wave, Bid Management Platforms, Q4 2012.

Van Woudenberg will report to Senior Vice President of Revenue, Ted Krantz, joining a rapidly growing team of technology leaders already responsible for considerable growth of Skai’s client base in APJ since first establishing a regional presence in 2009. Many of the top agencies and brands use Skai to manage their digital marketing campaigns, including Cellz, Covario, eBay Enterprise, Expedia, Dentsu, G-mei, Ikon Communications, iREP, Performics, Reprise, Resolution Media, and Starcom MediaVest Group.

“Skai’s executive team began planning for the globalization of digital marketing half a decade ago and we’ve had dedicated resources in China, Japan, and Australia for many years, but Michel brings the type of leadership and focus Skai needs to rally around our premier clients in Asia Pacific,” said Krantz. “Skai continues to scale rapidly around the world to keep pace with the growing demand for advanced marketing optimization solutions, and Michel’s background makes him well equipped to take Skai’s APAC operations to this next level.”

Locations and phone numbers for Skai APJ offices include:

  • Skai Australia: 135 King Street; Level 13; Sydney, NSW 2000, Australia; +61 2 8973 7440
  • Skai China: 31/F, Tower One, Times Square; 1 Matheson Street; Causeway Bay, Hon Kong, China; +852 2506-0005
  • Skai Japan: 1-12-1 Shibuya MarkCity; 22F Dogen-zaka; Shibuya-ku, Tokyo 150-0043; +81-3-4360-5538

About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Search™, Skai Social™, Skai Local™ and Skai SmartPath™ to direct more than $25 billion in annual client sales revenue. Skai is the only Facebook strategic Preferred Marketing Developer with native ads API solutions for Google, Bing, Twitter, Facebook, and Facebook Exchange. The Skai platform delivers Infinite Optimization™ through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Skai’s adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, KAYAK, iREP, John Lewis, Resolution Media, Tesco, Travelocity, Walgreens, and Zappos. Skai has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit for more information.

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