NEW YORK, NY — March 20, 2013 — adMarketplace (www.adMarketplace.com), the leader in search network advertising, and Skai (www.skai.io), the global leader in premium digital marketing technology, today announced a partnership to better enable digital agencies, brands, and other large search advertisers to seamlessly analyze data and optimize campaigns with adMarketplace and Skai.
Skai has integrated adMarketplace as a search channel to allow mutual clients to view adMarketplace conversion and cost data directly in the Skai platform. In turn, Skai will pass advertiser conversion data to adMarketplace’s Advertiser 3D platform to help advertisers optimize campaigns across the adMarketplace search network.
“Skai is continually seeking new ways to provide infinite optimization capabilities for our clients and our integration with adMarketplace brings another key channel into our platform,” said Will Martin-Gill, general manager of Skai Search. “This combined offering allows Skai and adMarketplace clients to centralize their search portfolio, gain a better understanding of performance, and drive better results.”
“As user intent fractures across the Internet, the importance of aggregating and sharing performance data has never been higher,” says Jamie Hill, CEO of adMarketplace. “We are excited about partnering with Skai, as the integration combines two industry leading services, and makes it easier for search advertisers to drive performance at scale.”
About adMarketplace
adMarketplace, an advertising technology company, operates the largest search network outside of Google and Yahoo/Bing. The 8th fastest-growing private company in New York, adMarketplace delivers premium Pay Per Click traffic to the Internet’s largest search marketers and agencies. Advertisers can adjust keyword bids by traffic source and device type based on their own performance data with Advertiser 3D, our proprietary search network platform. Please visit www.admarketplace.com for more information.
About Skai
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments.
With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos.
Skai has 16 international locations and is backed by Sequoia Capital, Arts Alliance
and Tenaya Capital. Please visit www.Kenshoo.com for more information.
Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.