Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

One of Mexico’s largest digital marketing agencies leverages Skai Enterprise and Skai Local to ensure success for large and small Latin American clients

San Francisco (November 13, 2012) – Skai (www.Kenshoo.com), a global leader in digital marketing software, today announced that VirKet (www.VirKet.com), one of the largest digital marketing firms in Mexico, has chosen Skai Enterprise and Skai Local to maximize paid search campaign performance for its clients across Google, Yahoo, Bing and other channels.

“At VirKet we pride ourselves on quickly and effectively responding to the needs of our clients and Skai’s robust features enhance our ability to act in a more agile, flexible and profitable manner,” said Pedro Quinzanos, CEO of VirKet. “Skai’s ability to create and scale successful campaigns is unparalleled, and we’ve had great success with Skai’s advanced bid optimization functionality.”

The adoption of Skai Enterprise and Skai Local improves VirKet’s capabilities to efficiently manage thousands of customer accounts while maintaining the personal case management approach preferred by its clients. In many instances, the application of Skai’s sophisticated algorithms helped to reduce wasteful spend by as much as 80 percent, allowing for reinvestment into top-performing placements.

“VirKet’s diverse mix of clients necessitated the use of a highly-flexible and advanced digital marketing platform to drive more sales efficiently, and that’s where Skai stepped in,” said Will Martin-Gill, general manager, Skai Enterprise and Skai Local. “We are proud to power VirKet as we strengthen our footprint in Latin America, one of the fastest growing online advertising markets.”

Skai Enterprise is a leading technology solution for paid search marketing, delivering advanced automation and reporting, powerful algorithms and optimization tools, and dedicated global support. Skai Local is the first and only scalable search engine marketing software solution designed for companies managing large volumes of online marketing advertisers and campaigns.

Both Skai Enterprise and Skai Local run on the Skai Universal Platform, which serves as the foundation to deliver scalable cross-channel insights and bottom-line results. By connecting data from more than 50 third-party data sources, including leading SEO technology platforms, Skai helps VirKet better optimize its clients’ paid search campaigns.

About VirKet
About VirKet S.A. de C.V
VirKet SA. De CV is a digital marketing agency that provides telecom operators, publishers, advertising agencies and other companies with a large SMB footprint with digital advertising campaigns and products that are built to increase their ROI and provide additional income channels through their current customer bases. VirKet also specializes in working with government agencies to provide digital platform services that engage SMB’s, educate them on the benefits of marketing online and providing tools to get their business online through various VirKet sponsored government programs. VirKet has offices in the United States and Mexico.

About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visitwww.Kenshoo.com for more information.

Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.