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Total search intelligence.
A history of innovation in data, bidding and measurement, combined with an independent, media-agnostic and omnichannel position, sets search marketers up to stay in control while driving true business growth—at scale.
Stand apart with optimization intelligence that goes beyond the bid
Drive Smarter Investment Strategies
- Bring relevant new insights and intelligent decision-making to your program
- Scale success across multiple go-to-market channels
- Leverage machine learning to automatically plan, forecast and optimize budgets
Optimize towards metrics that drive true business success
- Full support of Google Smart Bidding and Microsoft Advertising Automated Bidding
- Integrate custom conversion data for “true north” optimization
- Dynamically adjust publisher bidding targets to maximize profitability
Integrate conversion data into the bidding algorithm
Optimize towards the metrics that matter most
Maximize the difference between revenue and cost
Bidding Intelligence Smart Tags
Gain insights into publisher bidding optimizations
Monitor the true impact of paid search
- Actionable insights based on unbiased and holistic reporting
- Ensure your media strategies are making an impact through A/B testing at scale
- Gain valuable cross-channel insights
- Maintain account hygiene with customizable audits
Test, learn and take action quickly
Measure the true incremental impact of all media channels, on or off Skai™
Automatically check for, and correct, common campaign irregularities
Track Amazon conversion data from Search advertising
Co-develop with the most important media partners to bring you the very latest search innovationLearn More
Integrate data from over hundreds of providers via our flexible, open ecosystemLearn More
Best-in-class onboarding, technical and strategic support from our client service teamsLearn More
Independent & Unbiased
We put marketers’ interests before the media’s with totally unbiased insights that help you with planning, budgets and media mixLearn More
Beyond the Bid
Go beyond standard search metrics and bidding models with holistic optimization that puts as much into insights and measurement as bid execution
Hear from Our Clients
Skai’s™ Amazon Attribution integration completely revolutionizes the potential of our paid search campaigns. Measuring impact across the shopping journey from ad click to purchase allows our team to identify which keywords are most likely to convert to purchases. This empowers us to A) hone our keyword mix B) inform creative adjustments and C) drive business growth on behalf of our clients.
Will Hoverman, Sr. Specialist, Search at Empower
Overall, using Google Smart Bidding + Skai’s™ Budget Navigator led to many positive trends. The team saw an increase in CVR & AOV, in conjunction with an increase in traffic helped drive higher overall revenue and conversion volume from these campaigns, while savings on Average CPC helped boost efficiency and stay within the Shopping budget.
Shana Wolfert, Senior Specialist for Shopping & Feed, Tinuiti
Skai’s™ Profit based optimisation for Smart Bidding allows us to get the best out of both worlds. We can use Google’s bid policies and take advantage of their capacity to deliver performance according to the real time signals of the targeted audience, while making sure each €/$/CHF invested will generate profit.
Romain Vega, PPC Director, Peak Digital
Budget Navigator – combined with Smart Bidding – generates huge efficiency in terms of operations, along with effectiveness on business results.
Esra Suzme, Head of Brand & Marketing Strategy, Vodafone
Skai’s™ Mirror and Keep in Sync campaign feature not only had a significant impact on beating revenue goals, but the time savings was critical.
Sarah Gyson, Sr. Director, Client Services, Rakuten Marketing
Skai™ Experiments has helped me efficiently monitor performance throughout tests. The dashboard is informative and easy to use, ensuring I can monitor the health of my experiment while it’s running, not just analyze the results.
Alex King, Paid Search Analyst, Ovative Group