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Travel search site to license industry’s “most advanced technology”
San Francisco (January 11, 2012) –   Leading travel search site, KAYAK, signed a multi-year agreement with Skai (, a global leader in digital marketing software. KAYAK moved its search engine marketing campaigns to Skai Enterprise, citing Skai’s superior algorithms and performance in comparison to industry alternatives, as well as the company’s commitment to customer service and deep strength in engineering.

“We wanted a partner with the best technology and vision for search innovation,” said Robert Birge, KAYAK CMO. “Skai’s reputation and innovative product suite, along with its team of the best and brightest digital marketing and technology experts made this an easy choice for us.”

Birge considers Skai’s technology to be the most advanced in the industry and expects it will help KAYAK’s marketing teams take the company’s search campaigns to new levels of success and efficiency. KAYAK joins other travel leaders using Skai to manage digital marketing campaigns.

“We’re very proud of the fact that the biggest online travel agencies and six of the world’s top ten hotel groups haven chosen Skai Enterprise to manage their paid search campaigns,” said Will Martin-Gill, Skai Enterprise general manager. “Skai’s sophisticated solution can benefit a wide range of marketers, but many travel marketers consider Skai’s capabilities to be essential for effectively managing paid search and capturing incremental sales in a highly competitive marketplace.”

Some of Skai Enterprise’s most important features for travel marketers include:

• Dynamic campaigns using inventory and promotion data feeds to automate keyword/ad creation
• Flexible bid algorithms that automatically manage keyword portfolios to different margin goals
• Cross-channel path-to-conversion tracking and attribution to incorporate all consumer touch points — including search, social, display, email and many others — to improve campaign management and performance

Skai Enterprise and other Skai software solutions run on the Skai Universal Platform, which processes more than one billion SEM ads per day, one million clicks and conversions each hour and boasts 650 million active keywords. Skai’s industry leading features, commitment to superior customer service, extensive engineering expertise and resources, scalability and other factors have helped the company generate significant growth in all corners of the globe and with some of the Web’s top media properties.
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $15 billion in annual customer sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Skai powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Skai customers include Accor, Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.