Today, Yahoo!, in partnership with Microsoft, announced the launch of the Yahoo!-Bing Preferred Partner Program for SEM providers. This new program highlights leading SEM technology providers who have committed to a higher standard of adCenter compatibility and advertiser experience. All the preferred partners are certified adCenter experts who provide innovative platforms and services that enable our advertisers to leverage the superior ROI of the Yahoo! and Bing combined marketplace. The preferred partners in the program are Acquisio, Adobe, Skai and Marin Software.

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