![upwork](https://skai.io/wp-content/uploads/2019/06/Screen-Shot-2019-06-06-at-3.23.47-PM.png)
Yung Le
Director of Acquisition MarketingIn the age of wall gardens and pixel leakages, it became impossible to have unified measurement with MTA. With incrementality, we now have a way forth to understanding the true value of our marketing efforts that can inform our budget allocation and media mix.