San Francisco (June 19, 2012) – Kenshoo, a global leader in digital marketing software, today launched the Skai Socialites program, an advanced training and certification initiative that helps Skai Social™ clients learn how to more effectively build and optimize social marketing campaigns.
“At Skai, we keep tabs on the rapidly changing pulse of the social channel with a dedicated engineering team focused on the latest innovations and discovering the best ways for brands to apply them,” said Sivan Metzger, general manager, Skai Social. “The Skai Socialites program provides our clients with an extensive tool set and proven approach to ramping up social media, equipping them with the skills to ensure success and illuminate the full value of the social channel.”
- Product – a series of videos that shows, step-by-step, how to use Skai Social to create and manage targeted social media ad campaigns
- Fundamentals – a series of written “playbooks” to help build a strong foundation of social media knowledge and develop strong campaigns that deliver tangible business results
- Advanced – additional playbooks that reveal advanced strategies in social media to help digital marketers manage and run global campaigns, lead major initiatives and coalesce in-house teams around creating winning campaigns
Once individuals consume the training materials, they can test their understanding of each level through an exam to gain Skai Socialites certification.
“When it comes to social training, we see plenty of focus on owned media plays like community management and apps, but we also see a somewhat fragmented approach to the social advertising space,” says Sam Bloom, general manager, Interactive, Camelot Communications, Ltd. “The Skai Socialites Program fills this gap with a more comprehensive training framework.”
About Skai Social
The mission of Skai Social is to illuminate the value of social media for brands through dynamic technology. Skai Social delivers a global social marketing platform for advertisers and agencies to achieve tangible business results as effectively and efficiently as possible. Through Skai Social, marketers can create and optimize scalable social advertising campaigns while leveraging sophisticated tracking capabilities across owned, paid, and earned social media initiatives.
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.