Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

Written by Sara Lavenduski

Panera’s new “Swim Soup” collection is the latest in a recent slew of quirky merch collections from brands. It once again raises the question: What impact can a short-lived campaign have on a brand’s engagement with its target audience?

Read the full article on Modern Retail