ShopAble Media Awards
Skai’s ShopAble Media Awards celebrate the success and impact of marketers driving innovation and improved performance across commerce media.
Now in their third year, these awards recognize brands and agencies across the globe for outstanding campaign execution and business growth achieved by leveraging Skai’s omnichannel platform.
Congratulations to the winners
Marshall
Marshall won for Omnichannel Excellence, using Skai to centralize campaign management across Walmart Connect, Wayfair, and Target; optimize seasonal strategies in real time; and drive a 48% increase in ROAS and a 37% jump in sales, while uncovering even greater opportunities for growth and efficiency with Celeste AI.
Jellyfish
Jellyfish was awarded for Global Excellence for scaling retail media campaigns across five countries with Skai, significantly improving performance and maximizing efficiency through automation tools like Dayparting, Portfolio Bidding, and Automated Actions.
Channel Bakers
Channel Bakers won the Innovation in Data award for collaborating with Skai Labs to create a custom, scalable solution with 300 prebuilt Amazon DSP line items mapped to individual cities—enabling precise bidding and seamless campaign activation that drove a 568% increase in ROAS.
The Estée Lauder Companies
The Estée Lauder Companies was celebrated with the Search Shopping Excellence award for leveraging Skai’s Search Term Analysis across its Google and Microsoft campaigns to drive direct-to-consumer growth and maximize ROAS during Cyber 5.
GroupM’s Wavemaker US
GroupM’s Wavemaker US won the Commerce Data Excellence award for using Skai’s dashboards to streamline and automate performance read-outs for its retail media client, empowering smarter search strategies through data visualization and actionable insights that boosted overall CTR by 27%, conversion rate by 17%, and new-to-brand sales by 11%.
Collective Measures
Collective Measures won the Retail Media Excellence – Agency award for leveraging Skai’s advanced features, including Amazon Marketing Cloud insights and cross-channel targeting, to run full-funnel, multi-retailer campaigns, driving a 120% increase in ad-attributed revenue, 6% YoY sales growth, and improving conversion rates by 28x.
LG Electronics & HSAD North America
LG Electronics USA & HSAD USA won the Retail Media Excellence – Brand award for leveraging Skai’s tools like AMC and Budget Target Portfolios to optimize campaigns, driving $7.1M in revenue growth and significant performance improvements.
Mia Rowe, Tinuiti
Mia Rowe, Retail Media Strategist at Tinuiti, was named Skai Agency Champion of the Year for building a true partnership with Skai, working closely to grow clients, win new business, and surpass goals while rallying her team to fully embrace the platform’s capabilities.
