The ShopAble Media Awards return, recognizing clients from around the world for their exceptional use of Skai solutions and driving impressive business results.
Categories highlight outstanding work from brands, agencies, and this year, an individual, setting new standards in commerce and omnichannel media excellence. Congratulations to this year’s winners!
Retail Media Excellence
Marshall Associates & Simplay3
As peak season approached, Marshall Associates proactively developed & executed a full-funnel ad-strategy for leading toy brand Simplay3. Despite market challenges, saturated product categories, and a large catalog assortment, Marshall leveraged their industry & platform expertise while deploying tools on Skai to drive efficiencies & growth. Striving to hit aggressive YoY sales goals and maximizing visibility of new-to-brand shoppers, the team leveraged Skai’s Portfolio Optimization, Search Term Analysis, and Dayparting capabilities in a cohesive, full-funnel approach that made scaling easy and impactful.
Omnichannel Excellence
Publicis Media LeOne & Haleon
Publicis Media – LeOne, in partnership with Haleon, a world-leading consumer health company, wanted to identify the most effective Paid Search destination strategy. Leveraging Skai’s advanced bidding features and integration with Amazon Attribution, the team designed innovative A/B tests across Google and Amazon and measured success through a comparative look at sales, conversion rates, and ROAS. The results were a better understanding of the customer journey and higher sales for Haleon.
Innovation in Data Excellence
Haleon
For global consumer health leader Haleon, creating a single source of truth for online paid media across regions was challenging due to cost implications, structural intricacies, and resource constraints. Skai’s expertise in dashboard design, data visualization, and UX was enlisted to create Databox, a bespoke platform that provided Haleon’s cross-functional teams with timely access to unified data and streamlined decision-making across diverse geographical markets.
Global Excellence
HP
Global technology leader HP was facing ineffective keyword targeting that was leading to low visibility and inefficient budget allocation across four business units in 13 countries. The company set off to find an easy and efficient way to spot both low-performing search terms and identify those that could generate the most profit while still meeting performance goals. Skai’s Search Term Analysis helped HP quickly spot and negate low-performing search terms to eliminate wasted spend.
Non-Endemic Excellence
Marketwake and Yamaha
National marketing communications agency Marketwake aimed to expand Yamaha Motor Company’s personalized watercraft to female audiences. Skai’s Advanced Partner Status with Amazon Ads provided the team with access to a closed beta: Non-Endemic Sponsored Display. With Skai, the agency had a centralized platform to manage performance and monitor budget pacing and spend at scale. leading to triple the impressions at half the cost of similar campaigns on other programmatic display channels.
Skai Champion of the Year
Lauren Bennett and Nick Menicucci
Rakuten Advertising’s Lauren Bennett and eAccountable’s Nick Menicucci are leaders who have partnered and collaborated with Skai, empowering their respective teams to utilize the platform extensively across media channels for management, optimization, reporting, and strategy. They’ve fostered environments where innovation is encouraged, mistakes are seen as learning opportunities, and continuous education is prioritized. Thanks to their advocacy, clients have risen to Skai-high levels of new success.
Walmart Connect Excellence
Channel Bakers and Razer
Global agency Channel Bakers aimed to increase new-to-brand sales at Walmart for Razer, a top lifestyle brand for gamers. Focusing specifically on budget pacing and ROAS, particularly non-branded keywords on Walmart Connect, the agency teamed with Skai to push the limits of performance. By monitoring campaigns, gathering insights, and shifting tactics at scale, Channel Bakers optimized keyword and targeting strategies to drive a surge in sales and new customer acquisition for Razer from Walmart.
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