Skai’s ShopAble Media Awards celebrate the success and impact of marketers driving innovation and improved performance across commerce media.
Now in their third year, these awards recognize brands and agencies across the globe for outstanding campaign execution and business growth achieved by leveraging Skai’s omnichannel platform.
Awards Categories
There are eight awards up for grabs, and all Skai customers are eligible. Take a look through the categories to see where you fit in.
This award honors clients using Skai to grow their retail media program through either full-funnel or multi-retailer campaigns that drive revenue, market share, or brand goals. Winning entries will leverage advanced features like AMC, Competitive Insights, media forecasting and planning, search term analysis or AI optimizations to maximize performance and impact.
This award recognizes clients that use Skai to optimize performance across multiple channels (e.g. retail media, search, social, CTV etc) by leveraging insights from one channel to enhance another, streamlining execution by managing everything in one place, or integrating data in Skai Decision Pro to drive strategic actions.
This award honors clients that successfully scale their retail media campaigns across multiple retailers and regions using Skai, adapting strategies to local markets while maintaining strong performance.
This award recognizes celebrating data-fluent brands and agencies leading unique data initiatives to creatively solve problems, extract actionable insights, and maximize performance through innovative use of the Skai platform or working with Skai Labs on custom solutions.
This award celebrates a client who has mastered the art of turning paid social into sales—whether through direct-to-consumer websites or owned retail stores—by leveraging Skai to integrate data-driven insights, audience insights, and strategic ad execution to seamlessly guide consumers from discovery to purchase.
This award recognizes a client that has effectively scaled direct-to-consumer sales, maximized ROAS, and leveraged data-driven insights to drive growth through Google or Microsoft Shopping campaigns. Winning entries will showcase overcoming challenges like campaign structuring, bid strategy refinement, and audience segmentation to achieve exceptional results.
This award celebrates clients that leverage non-advertising commerce data (e.g. share of voice analysis, competitive intelligence, digital shelf intelligence partners such as Profitero or NIQ) to inform their retail media campaigns in Skai, connecting insights to action to drive business goals.
This award celebrates an individual at an agency who has built a true partnership with Skai, working closely to grow clients, win new business, and achieve exceptional results. Dedicated to the relationship, they’ve rallied their team around Skai and fully embraced its capabilities. They value the partnership so much, we wouldn’t be surprised if they ended up working at Skai one day!
This award celebrates an individual who’s fully embraced Skai to drive their organization forward. Always advocating for the platform, leading with new features, and pushing performance to new heights, this person is a true Skai evangelist. In fact, if they got a tattoo it’d probably be of Skai!
Questions?
If you have any questions about something not covered here or your submission, please reach out to dana.marlin@skai.io. And don’t forget to book your ticket to ShopAble if you haven’t already.
How to Enter
Fill in the form to show off your excellence. You can enter multiple times and for multiple entries. Each submission requires a new form to be completed
All 2024 case studies will be automatically entered—your client success manager will be in touch to confirm.
Judging Criteria
Winning entries will showcase some or all of the following criteria:
Key Dates
The submission deadline is 11:59 p.m Pacific on April 11, 2025. You can enter multiple categories and multiple entries per category. The winners will be officially celebrated during the awards ceremony and reception May 13 in New York City.
March 5
Entries Open
April 11
Submissions Close
April 30
Finalists Announced
May 13
Winners Revealed at ShopAble Awards Ceremony & Welcome Reception
