Skai’s ShopAble Media Awards honor consumer goods and retail brands and agencies for their use of Skai solutions in executing high-performing campaigns and delivering exceptional business results. This year we received more entries than ever from across the globe. Congratulations to all the winners!

Connected Commerce Excellence:

Camelot and Michaels

With the onset of COVID-19, demand for hobby activities such as arts and crafts has only grown. Yet as demand spiked, nationwide store closures forced the retail giant to quickly adapt from a predominantly brick-and-mortar operation to a savvy ecommerce platform. Camelot, the brand’s digital marketing agency, needed to shift its strategy from driving in-store sales to online sales.

Data Intelligence Excellence:

Rakuten Advertising and Backcountry

While driving revenue is a constant priority for Backcountry, they were challenged by their board of directors to maximize profitability. As marketing channels are set up to drive revenue and not necessarily profitability, this new initiative meant shifting focus to additional KPIs beyond cost per revenue (CPR) such as cost per gross margin dollar (CPGM$) and gross margin dollars (GM$) .

Amazon Ads Excellence:

Stella Rising and Bondi Sands

In 2020, Bondi Sands saw immense growth on Amazon, largely attributed to its advertising efforts, with a staggering ROAS of 400%. Bondi Sands was ready to take its Amazon sales to the next level. As a 3P seller, its primary challenge was to drive brand awareness and grow new customers by 70% YoY in the fiercely competitive 3P Professional Beauty category. Additionally its campaign goals stretched across increasing product detail page (PDP) traffic, CVR, ROAS, ad revenue, and ultimately topline revenue.

Retail Media Excellence:

Vishvos and Happy Egg

As competition in online grocery increases, so does the complexity of reaching the consumer. Happy Egg, an egg company challenging the status quo, faced multiple challenges as a premium brand in a value category. It was struggling to establish its brand presence across multiple retailers and drive sales through paid search efforts. Vishvos, Happy Egg’s ecommerce strategy agency, was tasked with creating and capturing demand.

Innovation Excellence:

MediaCom and adidas

As a well-established brand with aggressive goals, adidas needed to improve their ROAS. While they had a wealth of cross-channel data, they were unsure how to best utilize it to improve their ad efforts and maximize ad conversions. adidas needed help harnessing the power of their data to unlock customer journey insights and create granular advertising campaigns. Their agency MediaCom was tasked with increasing ROAS with data capabilities, campaign management, precise bidding, and real-time budget automation.

Global Excellence:


Kaspersky was challenged to maximize revenue with a positive return on ad spend. Based on insights deduced from their 2020 ad performance, Kaspersky identified the opportunity to increase the scale and efficiency of their Amazon Ads efforts to hit these new ROAS goals. Furthermore, they aimed to automate previously manual campaign management efforts to focus more on strategic initiatives.

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