New demand integration connects advertisers to premium inventory across retailers at scale through a one-of-a-kind API solution.
SAN FRANCISCO – December 12, 2024 – Koddi, the leading retail and commerce media technology for enterprises, and Skai, an omnichannel advertising platform specializing in commerce media, today announced a new demand-side integration between Skai’s advertising platform and Koddi Ads. This strategic partnership will unlock new growth opportunities for both advertisers and retailers.
Retail media is one of the fastest-growing advertising channels, projected to account for one-quarter of all media spend by 2028. However, advertisers often grapple with a fragmented ecosystem of over 200 retail media networks (RMNs), each with differing ad formats, targeting options and reporting standards. This custom integration addresses these pain points by enabling advertisers to quickly add new retailers to their advertising programs as they launch on Koddi, without the need for additional development. Through Skai’s platform, advertisers can access premium inventory with unmatched speed, accelerating their time-to-market and driving faster growth.
For retailers, the partnership enhances their ability to attract advertiser demand, scale operations efficiently and strengthen supplier relationships. Koddi’s proven platform provides the infrastructure for RMNs to operate with enterprise scale and efficiency. This is complemented by Skai’s extensive demand network, which manages over $8 billion in annual digital ad spend, generating over $350 billion in consumer sales, and its advanced tools for media planning, forecasting, optimization and measurement.
In addition, the partnership is designed to meet the evolving demands of retail media. As offsite strategies expand to include connections with other walled garden publishers and CTV platforms, the combined expertise of Skai and Koddi ensures that retailers can effectively align their advertising efforts with broader marketing plans and stay ahead of industry trends.
This partnership represents a win-win for advertisers and retailers alike,” said Nicholas Ward, Co-Founder and President of Koddi. “By developing a unique integration between Skai’s expansive demand network and Koddi’s robust platform, advertisers gain access to powerful targeting capabilities faster, and retailers can better monetize their media assets, both on and offsite.”
“As retail media networks mature, the need for seamless collaboration between supply and demand has never been greater,” said Gil Sadeh, President of Skai. “Together with Koddi, we’re creating a unified solution that simplifies retail media buying, improves performance for advertisers, and drives sustainable growth for retailers.”
About Koddi
Koddi is the leading retail and commerce media technology for enterprises. Leveraging AI and first-party data, Koddi builds retail and commerce media networks for the biggest companies in the world, including Booking.com, Neighborly, Fanatics and Cars.com. With more than a decade of experience and powering billions of media spend, the company is leading the fast-growing rise of commerce and retail media. Koddi supplies technologies that empower retailers, marketplaces, online travel agencies and more to realize the $100 billion commerce media opportunity. For more information, please visit koddi.com.
About Skai
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency.
Visit skai.io for more information.