Tokyo (August 1, 2012) – Skai (, a global leader in digital marketing software, today announced the appointment of Kotaro Haruta as Vice President of Sales of Skai’s Asia Pacific (APAC).

In his new role, Mr. Haruta will lead all aspects of sales at Skai as the company continues its rapid global expansion within the Asia Pacific (APAC) region. Key areas of responsibility for Mr. Haruta will include identifying strategic growth opportunities, sales leadership and ensuring commercial successes in the area of Search and Social.

Mr. Haruta brings a wealth of online marketing experience to Skai. Previously he worked at X-Listing, the third largest paid search platform in Japan, where he was director of business development and product management. Mr. Haruta was in charge of creating company business strategies and he has established new revenue streams via utilizing search data for marketing optimization, including attribution management and other ad technologies. Prior to X-Listing, Mr. Haruta managed the search marketing platform for Yahoo!/Overture Japan, as a product manager, where he also headed up the launch of ‘Panama’, Yahoo! Search Marketing’s new pay per click platform and he also introduced Overture’s API program to the Japanese market. Mr. Haruta worked with agencies and tool providers to launch their own bidding/optimization tools. At the same time, he also implemented customized API solutions to agencies and advertisers directly. Throughout those business experiences, Mr.Haruta has been recognized as one of the most experienced search marketer and expert for new advertising technologies in Japan. Prior to that Mr. Haruta worked at iREP, one of the largest agencies in Japan.

“Working with Skai is an exciting move for me,” said Mr. Haruta. “There is an increasing demand in the region for advanced digital marketing software and I’m eager to be able to help build and develop a team to achieve strategic growth in the area Skai has already proven its ability to deliver top-tier solutions to some of the largest brands and agencies in the world. My job will be to ensure the company continues to deliver and achieve a strong presence in this territory and to deliver outstanding results of digital advertising to advertisers and agencies.”

“Mr. Haruta’s leadership skills and solid experience in SEM and Social make him the perfect fit for Skai in APAC,” commented Philip G Chiu, APAC Managing Director. “The Skai platform is already being embraced in Japan and throughout the APAC region, and Mr. Haruta’s expertise and relationships will help us to continue to identify and seize the right opportunities. I’m glad to have him on board and am sure he’ll be a key asset to the team.”

Many top brands in the APAC region already use Skai’s digital marketing software, including iREP, Hitwise, Zuji, CTRIP, Opt, CyberAgent and Septeni. With active campaigns in more than 190 countries, the Skai Universal Platform has been proven to deliver 50 percent time-savings in campaign management and improvements as high as 885 percent in profit.

About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, StarcomMediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.

Read the Japanese version of the PR here.