Paid Search Ads Metrics! Industry research in a short, snackable size for your Monday morning. This week’s research is from a new survey from agency research firm Clutch about why people click on search ads.
Clutch surveyed 506 people who have clicked on a paid search ad in the past month to learn the reasons why people click on paid search advertisements and other interesting data on consumer sentiment to SEM.
Key findings:
- More than three-fourths of people (77%) are confident they can recognize paid search advertisements.
- Three-fourths of people (75%) say paid search ads make it easier to find the information they are searching for on a website or search engine.
- One-third of people (33%) click on a paid search ad because it directly answers their search query.
- About four times as many people are more likely to click on a paid search ad on Google (63%) than on any other search engine – Amazon (15%), YouTube (9%), and Bing (6%).
- People are most likely to click on text paid search ads (49%) instead of shopping/product listing ads (31%) and video ads (16%).
- More than one-quarter of people (26%) click on a paid search ad because it mentions a brand they are familiar with.
- The primary reason people click on YouTube and Amazon search ads is that the ads mention a brand they are familiar with (33%).
Did you find these paid search ads metrics valuable?
For more great marketing industry metrics, check out our latest Quarterly Trends Report.