Skai Local 2.7 delivers enhanced reporting and other functionality to reduce time requirements for agencies and advertisers as much as 40 percent
San Francisco (July 23, 2012) – Skai (www.Kenshoo.com), a global leader in digital marketing software, today unveiled Skai Local 2.7, offering agencies and advertisers significant time savings and campaign performance improvements for large volumes of individual campaigns through new account templates, enhanced reporting, video tutorials and other key functionality.
“Skai Local’s new template-driven account creation has eliminated 30 to 40 percent of the time we spend creating accounts for advertisers,” said Chris Olson, SEM campaign manager at PennySaverUSA. “With Skai Local, we’re able to onboard new advertisers faster and more effectively than ever before.”
The new Skai Local default profile settings functionality streamlines advertiser account creation and campaign launch requirements for agencies and publishers. Default profile settings can be applied, representing thousands of profile creation tasks that can be mostly automated and, in turn, greatly reduce barriers to entry for small/medium sized business (SMB) campaigns. Moreover, new Skai Local report options have been introduced enabling clients to customize and send impactful and effective advertiser communications in up to five foreign languages.
“Skai Local’s new reporting capabilities have already had a tremendous impact for us,” said Duncan Scarry, CEO/founder of Haystak Digital Marketing (formerly a product of Moore & Scarry). “Skai Local gives us professional looking reports that can be easily configured to include the data my customers need to see so I can demonstrate the value and results my team is delivering.”
Skai Local also recently introduced the concept of cancelling or “archiving” accounts. This new functionality allows agencies and aggregators to monitor churned accounts in order to quickly identify and address chronic or systemic problems.
Skai clients interested in learning more about Skai Local’s advanced functionality can now visit the new Skai Local Knowledge Center. The Skai Local Knowledge Center is available exclusively to Skai Local clients and features more than 30 instructional videos produced by Skai account managers and sales engineers.
In addition to account creation improvements, new advertiser reports, profile archiving, and the Skai Local Knowledge Center, Skai Local 2.7 also features a new navigation structure and user interface enhancements along with radius targeting for Yahoo! and Bing.
“Search marketers operating in the local space face a unique set of challenges,” said William Martin-Gill, general manager, Skai Local. “Skai Local 2.7 leverages intelligent automation to correct some significant industry inefficiencies in creating and managing large volumes of local search engine marketing campaigns.”
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
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