Faith Sizto, AMER Field Marketing
Faith Sizto, AMER Field Marketing
175M people around the world use Pinterest every month to plan their lives from what to cook for dinner, to how to plan their next party, to how to renovate the backyard of their new home. Because people use Pinterest to plan, search is an integral tool for helping people seek inspiration and to find new ideas. For marketers, adding Pinterest to their digital advertising strategy will help them reach new audiences and engage buyers earlier in their decision making process to impact both brand and performance goals.
In our recent webinar, Skai clients, Walgreens and iCrossing on behalf of Belk, share their experiences using the platform since its launch in March. Here are some of the highlights:
What motivated you to start advertising on Pinterest?
Kathleen Smith & Tija Berzins, iCrossing:
How does Pinterest fit into your client’s marketing mix?
Kathleen Smith & Tija Berzins, iCrossing:
How are your Pinterest objectives different than other platforms?
Robyn Phelan & Andrea Kaduk, Walgreens:
What types of objectives are you exploring with Pinterest?
Kathleen Smith & Tija Berzins, iCrossing:
How are you handling the creative for Pinterest?
Robyn Phelan & Andrea Kaduk, Walgreens
Skai is the only technology that can help retail marketers gets consistent reach and messaging across the media where consumers spend the most time. Skai’s mirroring technology allows marketers to use their product structures across the leaders who do shopping campaigns – Pinterest, Google, Bing, and more. Skai is about positive advertising that is both performance and brand, done directly with the publishers, telling a consistent story without having to scale your team.
Search Ads On Pinterest Webinar Recording:
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