Skai is thrilled to receive the number one ranking for Search Engine Marketing and Social Media Marketing in Internet Retailer’s 2018 Leading Vendors to the Top 1000 report—for the 4th consecutive year. This report identifies the top e-commerce technology providers that the leading retailers are working with today.
As online retail growth continues to boom, marketers are increasingly relying on advertising technology to remain competitive.
E‑Commerce is expected to grow to 17% of US retail sales by 2022 according to Forrester Research Inc. Additionally, eMarketer is aligned with their prediction, estimating US ad spending will reach $18.18 billion in 2017—a 15.8% increase on 2016.
With an increasing reliance on digital advertising to drive sales, marketers must keep pace with the changing digital landscape. New channels, new ad formats, new creative requirements, and new measurement techniques are required for retailers to keep ahead of their competition. In order to meet these needs, retailers must turn to technology.
Skai’s technology helps retailers scale and optimize advertising across the world’s leading social, search and e-commerce destinations such as Facebook, Google, Amazon, Pinterest, Snapchat and Bing. Our technology is the most popular among the leading retailers as we help orchestrate advertising across the most engaging media at a time when the consumer is most receptive. One example is search. This media type seamlessly bridges a brand’s product offerings with consumers who are in a discovery mindset researching products.
Additionally, consumers are much more engaged in native advertising formats such as search and social versus the more interruptive marketing formats like display. A recent study by eMarketer indicates the significantly higher click-through-rates for search and social vs display advertising:
Skai’s focus on native, highly-relevant, mobile-friendly advertising is driving a better customer experience and increased advertising performance for our customer through 5 core areas:
- Audiences – audience management tools to create, reuse, and optimize marketers’ most valuable audiences
- Creatives – creative tools to eliminate creative bottlenecks and improve storytelling
- Performance – machine learning optimization to get the most value for spend
- Insights – robust reporting to uncover and quickly act on insights across publishers
- Campaign Management – workflow automation to create and manage ads at scale
Contact us to learn more about why so many of the world’s biggest and best retailers rely on Skai technology to meaningfully engage with customers and drive ROI.