Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by Josh Dreller, Skai

“How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search (where there is a stated intent) and social advertising(where there is a stated interest). The key to creating synergies are to build a holistic view of activities, integrate, and analyse the signals from both search and social to see how they apply to each other and then act accordingly.”

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