Skai Health & Beauty
Smarter decisions and stronger customer connections with actionable intelligence

Between the shift to ecommerce and the emergence of direct-to-consumer sales, the beauty and personal care industry is undergoing a massive change. The way customers research, shop and buy beauty products has forever changed.

With Skai, beauty and personal care brands gain powerful insights on emerging health and beauty trends, white space opportunities and quantifiable predictions for the future. Achieve full-circle market intelligence—connect data intelligence with omnichannel media activation to help fuel your go-to-market strategy and reach your customers where they are.
Coty beauty go-to-market solutions
Estee Lauder beauty go-to-market solutions
Loreal beauty go-to-market solutions
The Honest Company beauty go-to-market solutions
ROC beauty go-to-market solutions
Reckitt beauty go-to-market solutions

Reach your consumers on the channels that matter most:

google
microsoft
amazon advertising
google
microsoft
amazon advertising
google
microsoft
amazon advertising
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PREDICT and REACH
with deep market intelligence that drives real business opportunity

Go-to-Market Strategy

Turn beauty data into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, leveraging the most comprehensive and relevant dataset to your business objectives.
Product Ideation

Identify white space for innovation
Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today’s health and beauty brands.
Product Development

Optimize ingredients for product development
Using patented NLP and AI technologies, Signals Analytics leads the pack in delving into the most granular product attributes so you can better optimize your product make-up and advertising creative according to what consumers really want.
Acquisition Opportunities

Determine M&A and partnering opportunities
We continuously refresh our data, allowing for fast and timely detection of the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.

ACTIVATE and VALIDATE
with best-of-breed omnichannel marketing execution

Leverage competitive intelligence to grow your addressable market

  • Monitor your Share of Voice (paid and organic) within a unified dashboard
  • Grow Share of Voice with rules-based automatic bid optimization technology
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external beauty data to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon

Drive new trials and bottom-line sales

  • Manage cross-retail ad campaigns seamlessly within a unified platform
  • Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate beauty data across retailers and power internal dashboards

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 10+ retailers all in one platform
  • Scale winning strategies by setting up and running A/B tests with ease
  • Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
  • Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights

Gain cross-channel retail intelligence

  • Understand the true impact of Search, Social, and Retail channels on your customers
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
  • Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products

Hear from our clients in your industry

“AI-powered data analytics tools, like Skai, help us drive innovation forward with even more agility and speed. We are able to deliver breakthrough prestige beauty products to our consumers by blending our legendary creativity and product expertise with continuously updated quantitative insights and emerging trends.”

Carl Haney, Executive Vice President, Global R&D

“Our own, home-grown solution is a very powerful tool. But with the addition of Skai data we are able to provide much richer insights and answer questions with new levels of granularity and insight.”

Ganesh Sivakumar Head of Data & Analytics

Power your campaigns with Skai

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