Skai™ Health & Beauty
Smarter decisions and stronger customer connections with actionable intelligence
Smarter decisions and stronger customer connections with actionable intelligence
Between the shift to ecommerce and the emergence of direct-to-consumer sales, the beauty and personal care industry is undergoing a massive change. The way customers research, shop and buy beauty products has forever changed.
With Skai™, beauty and personal care brands gain powerful insights on emerging health and beauty trends, white space opportunities and quantifiable predictions for the future. Achieve full-circle market intelligence—connect data intelligence with omnichannel media activation to help fuel your go-to-market strategy and reach your customers where they are.
With Skai™, beauty and personal care brands gain powerful insights on emerging health and beauty trends, white space opportunities and quantifiable predictions for the future. Achieve full-circle market intelligence—connect data intelligence with omnichannel media activation to help fuel your go-to-market strategy and reach your customers where they are.
Reach your consumers on the channels that matter most
PREDICT and REACH
with deep healthy and beauty market intelligence that drives real business opportunity
Health and Beauty
Go-to-Market Strategy
Go-to-Market Strategy
Turn health and beauty data into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, leveraging the most comprehensive and relevant dataset to your business objectives.
Product Ideation
Identify white space for innovation
Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today’s health and beauty brands.
Product Development
Optimize ingredients for product development
Using patented NLP and AI technologies, Skai leads the pack in delving into the most granular product attributes so you can better optimize your product make-up and advertising creative according to what consumers really want.
Acquisition Opportunities
Determine M&A and partnering opportunities
We continuously refresh our data, allowing for fast and timely detection of the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.
ACTIVATE and VALIDATE
with best-of-breed omnichannel marketing execution
Leverage competitive intelligence to grow your addressable market
- Monitor your Share of Voice (paid and organic) within a unified dashboard
- Grow Share of Voice with rules-based automatic bid optimization technology
- Conquest with ads synced to your competitors’ TV ads
- Harness internal and external beauty data to gain a competitive advantage
- Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon
Drive new trials and bottom-line sales
- Manage cross-retail ad campaigns seamlessly within a unified platform
- Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
- Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate beauty data across retailers and power internal dashboards
Get more from digital shopper marketing
- Engage shoppers throughout the consumer journey across 10+ retailers all in one platform
- Scale winning strategies by setting up and running A/B tests with ease
- Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
- Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
- Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Gain cross-channel retail intelligence
- Understand the true impact of Search, Social, and Retail channels on your customers
- Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
- Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
- Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products
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