Omnichannel marketing for health and beauty brands
You’re focused on staying ahead of the latest trends and meeting customer demand. Our solutions help you connect with your customers using health and beauty data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing with health and beauty digital marketing solutions.
Powering growth for the world’s biggest health and beauty brands
Reach your consumers on the channels that matter most
ACTIVATE and VALIDATE
with best-in-class omnichannel marketing execution
Leverage competitive intelligence to grow your addressable market
- Monitor paid and organic share of voice within a unified dashboard
- Grow share of voice with rules-based automatic bid optimization
- Conquest with ads synced to your competitors’ TV ads
- Harness internal and external health and beauty analytics to gain a competitive advantage
- Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments
Drive new trials and bottom-line sales
- Manage all ad campaigns, across retailers, within a unified platform
- Bridge the gap between cross-retailer, omnichannel attribution models with custom metrics
- Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate health and beauty analytics
Get more from digital shopper marketing
- Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
- Scale winning strategies with A/B tests
- Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
- Manage similar, lookalike, WCA, and customer list audiences across search and social channels
- Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage omnichannel retail intelligence
- Understand the true impact of search, social, and retail channels
- Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
- Leverage health and beauty data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform which products to promote across channels
- Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products
PREDICT and REACH
with health and beauty market intelligence that drives opportunity
Data and insights
Turn health and beauty analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, to leverage the most comprehensive and relevant dataset.
Product ideation
Identify new areas to pursue
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s health and beauty brands.
Product development
Uncover insights for innovation
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up and advertising creative according to what consumers really want.
Acquisition opportunities
Determine M&A and partnering opportunities
We continuously refresh our data to quickly detect the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.
Hear from our clients in the health and beauty industry
“Our own, home-grown solution is a very powerful tool. But, with the addition of Skai data we are able to provide much richer insights and answer questions with new levels of granularity and insight.”
Ganesh Sivakumar, Head of Data & Analytics
