If you’re a retailer, you’re probably well aware that by late August all Product Listing Ads (PLAs) will be trafficked through Google Shopping campaigns. With this change, it’s time to begin planning your transition to Google Shopping campaigns and thinking about how to make the most of this new ad type.

Join representatives from Google and Skai on Monday, June 16th at 12 pm ET / 9 am PT to learn everything you need to know for a successful launch on Google Shopping campaigns. They will review the basics of Google Shopping campaigns, discuss strategies for structuring this new campaign type, and demonstrate how Skai solutions optimize PLAs to meet your goals.

Meet the Presenters:

Nicole Premo Headshot Nicole Premo, Partner Education Manager, Google

Nicole joined Google in 2011 as part of the newly formed Small and Medium Business Sales team. In January 2013, having developed expertise in scaling proactive support for Google’s clients, she transitioned to the Shopping and Emerging Ads team to work on the global rollout of the commercialized Google Shopping model. As part of that team, she was instrumental in developing scalable communication efforts for Google Shopping partners through technical documentation, webinars, Google+ Hangouts, and in-person agency events. Now she is the Partner Education Manager for 10+ products in the Shopping and Emerging Ads vertical.


Irina_2 Irina Bukatik, Director of Product, Skai

As part of the product team at Skai, Irina is responsible for driving the growth and development of Skai Search. Irina is very passionate about products and user experience and thrives on providing easy-to-use solutions for Skai clients. She received her bachelor’s degree from Ben Gurion University of the Negev and is currently completing her MBA at Haas Berkeley. Prior to Skai, Irina spent several years at Adchemy and Microsoft.