Retail Media Advertising Platform
A digital advertising platform that allows brands to advertise their products within the context of a retailer’s website or app – designed to reach consumers while they are actively shopping.
What is a Retail Advertising Platform?
A retail media advertising platform that allows brands to advertise their products within the context of a retailer’s website or app. A retail media advertising platform can plug into multiple retail media networks to enable multi-retailer advertising from a single platform. This can help them reach potential customers who are actively shopping, increasing the chances of converting their interest into a sale.
By using a retail media advertising platform, brands can take advantage of the large amount of traffic that retailers’ websites and apps receive daily, which means their products can be exposed to a wider audience. The platform itself is designed to provide a seamless user experience, ensuring that the ads are not intrusive or disruptive to the shopping experience. Overall, this is an effective marketing solution that helps businesses improve their online visibility, increase brand awareness, and boost sales.
Who are the biggest retail media advertising publishers?
Of course, there’s no doubt about the fact that Amazon is leading the retail media advertising charge, accounting for nearly 75% of all spending in the channel.
Amazon also offers advertisers the option of advertising across its many owned properties, such as Twitch and IMDB. Other retailers, like Kroger, are also capitalizing on partnerships with platforms like Roku to produce new, television-like advertising options. However, during the pandemic, many brick-and-mortar stores got into the retail media advertising game, with Walmart, Target, The Home Depot, Walgreens, CVS, and Macy’s all becoming formidable players in the market.