Kenshoo To Acquire Signals Analytics To Fuel Intelligent Go-To-Market For Brands In Era Of Digital Acceleration

by Aithority

Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and transact with consumers regardless of channel.

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