Q1 2025 Quarterly Trends Report

See the breakdown of industry trends and performance across retail media, paid search, and paid social. Download the report to dive into spending, pricing, and results across channels, and find out what influenced the digital advertising market in Q1.
Dig Into the Details

Here are some of the key digital marketing trends from Q1 2025’s advertising data.

Retail and Search Pull Ahead: Retail media led with +21% YoY growth, and paid search followed with +11%—its best quarter in over a year. Paid social was relatively flat reflecting more selective budget allocations focused on proven performance.

Cost Stability Enables Smarter Planning: Pricing remained consistent across channels. Retail media CPCs rose just +1%, search +2%, and social CPMs +5%. With volatility easing, marketers used the breathing room to optimize, test, and refine strategy.

Commerce Formats Deliver Outsized Returns: Amazon DSP (+54%), Performance Max (+115%), and Meta Advantage+ Shopping Campaigns (+82%) continued to outpace their broader categories. These formats are driving measurable results across the funnel.

TikTok’s Momentum Continues—Even Amid Uncertainty: In Q1, 44% of Skai advertisers ran TikTok campaigns—up from 32% YoY—and the platform’s share of social ad spend rebounded to 12%. Despite regulatory headwinds, marketers are doubling down on its reach, engagement, and commerce potential.

In this report:

Discover the quarter-over-quarter and year-over-year digital advertising performance insights from Q1 2025, featuring:

  • Key metrics and trends across retail media, paid search, and paid social as 2025 begins.
  • How commerce-first advertising formats are reshaping strategy across walled gardens.
  • What stable ad pricing signals about current market conditions—and what it enables.
  • A breakdown of the top-performing tactics and emerging growth opportunities by channel.
Download the Report