Kevin Weiss, VP of Retail Media at Skai, and Courtney Crossley, VP of Commerce Media at The Mars Agency, will be speaking at the Bentonville Commerce Marketing Summit hosted by Mars United Commerce.

Designed for Walmart and Sam’s Club suppliers, this full-day conference will bring together industry experts to share ways to build your brand and grow your business with this critical retail partner. You’ll gain actionable insights about the most important marketing strategies for Walmart while also networking with other top CPG suppliers in the space.

Don’t miss us on stage: Winning Walmart Search | 12:30 p.m. CDT

As Walmart keeps evolving & enhancing its on-site Search capabilities (second-price auction, conquesting, GenAI, etc.) and spend/investment & competition in this area continues to heat up, it’s critical that suppliers have a clearly-defined strategy for winning in Walmart Search. In this roundtable discussion, we’ll share key watchouts, considerations and best practices – with supporting data from real-life cases – to ensure your brands are set up to succeed.