How Celeste AI Introduces a New Era for Commerce Media

Gil Sadeh

Gil Sadeh

President @ Skai

Summary

Celeste AI is setting a new standard in commerce media by combining generative AI with Skai’s proprietary data intelligence. Designed to streamline decision-making, Celeste AI empowers marketers with real-time insights and strategic recommendations that enhance performance across retail media, paid search, and social commerce. It’s more than a tool—it’s a game-changing AI marketing agent reshaping how brands drive growth.

The future of marketing and commerce media is being redefined thanks to the convergence of generative AI, data intelligence, and omnichannel insights. At Skai, we’ve always believed in the power of data to drive smarter decisions, better performance, and greater growth for brands. But with the launch of our GenAI marketing agent Celeste AI, we’re taking a giant leap forward—ushering in a new era where technology doesn’t just assist marketers, but revolutionizes the entire marketing process.

We don’t think of Celeste as just a new tool — it’s an enabling technology that transforms how marketers engage with data, make decisions, and drive growth. Powered by Skai’s proprietary data intelligence, Celeste leverages Generative AI to accelerate smarter decision-making, empowering businesses to optimize investments in retail media, paid search, and social commerce. It fundamentally alters how brands and agencies execute and measure campaigns across touchpoints, making the process more efficient and effective.


The rise of Generative AI in marketing

GenAI has been one of the hottest buzzwords in tech and marketing for a few years now. Yet, while the technology itself is no longer new, its application in the world of commerce media is still in its infancy. The problem? Marketers have been overwhelmed by the number of tools, dashboards, and platforms that promise to streamline their processes. But the real shift comes not from the interface or even the tools themselves—it’s from the intelligence driving them.

As AI becomes the new UI/UX, it is becoming clear that commerce media won’t be defined by features that do little to answer the toughest marketing questions. The future of “ease of use” lies in using a simple native-language interface, while the future for workforces will depend on the ability to prompt effectively. Marketers must start asking their vendors for their GenAI innovation roadmap. Those who don’t will risk being left behind.

At Skai, we’ve built Celeste to address this. 

Celeste AI: more than just a tool

Celeste AI isn’t just a tool—it reshapes how marketers interact with data, simplifying processes and accelerating decision-making. For years, marketers have been forced to sift through complex dashboards and spreadsheets to make decisions that affect multi-million-dollar budgets. With Celeste, all that changes.

Celeste elevates this experience by synthesizing data from 200+ publishers, competitive insights, and cross-channel performance, giving marketers immediate access to actionable insights that save time and increase efficiency.

Instead of spending hours analyzing data, marketers can use Celeste’s insights to answer both strategic and tactical questions, such as:

  • What are my biggest growth opportunities across retail media?
  • How should I adjust my budget allocation to maximize ROI?
  • What product attributes are driving the most sales?
  • How is my paid social performance impacting my retail media campaigns?

This capability changes how marketers operate, enabling real-time decision-making that accelerates growth.

The three value pillars behind Celeste AI

At its core, Celeste was built around three key value pillars that drive its unmatched capabilities:

1

Efficiency & Productivity

Marketers today are constantly juggling multiple platforms, numerous KPIs, and complex campaign structures. Celeste simplifies this by streamlining workflows and automating processes, allowing marketers to focus on what matters most—making smarter decisions.

With Celeste, marketers can instantly access insights, receive real-time recommendations, and significantly reduce the time spent gathering and analyzing data. This efficiency not only frees up time but also enables teams to act faster, which is increasingly important in a rapidly changing media landscape.

2

Performance & Optimization

Maximizing ROI is the holy grail of any marketing campaign. Celeste optimizes budgets and campaigns by providing granular insights on resource allocation across retail media, paid search, and social platforms.

Celeste is designed to continuously learn and improve, ensuring that it can make the best decisions possible with each interaction. By understanding historical performance, competitive trends, and channel synergies, Celeste suggests ways to optimize campaigns in real time, helping brands stay ahead of the curve.

3

New Growth Opportunities

Finding new growth opportunities is more important than ever, as marketers navigate a complex ecosystem with more channels, products, and consumers to engage. Celeste excels at uncovering hidden opportunities by aggregating insights from across the marketing stack and connecting dots that may otherwise go unnoticed.

Celeste uncovers new growth opportunities by analyzing cross-channel data, enabling marketers to refine strategies and identify new segments faster than traditional methods.

The Celeste AI advantage: data-driven, AI-Powered, and future-ready

What really sets Celeste apart is the fusion of Skai’s proprietary data intelligence with generative AI, creating a tool that transcends traditional marketing technology. While many AI tools are simply glorified chatbots or data aggregation platforms, Celeste is a multi-dimensional marketing agent capable of interpreting and acting on complex data across multiple channels.

While other solutions require marketers to decipher insights from incomplete data, Celeste delivers precise, actionable recommendations based on complete intelligence.This blend of AI and data science ensures that marketers can confidently make the right decisions with speed and precision.

How clients are already seeing success in real time

The proof of Celeste’s value is in its adoption. Industry leaders like Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes have already been exploring Celeste’s capabilities through our exclusive closed beta. Early feedback has been overwhelmingly positive, with clients reporting significant time savings and immediate improvements in campaign performance.

“In all my years as a product leader, I’ve never seen this level of excitement before from clients,” says Guy Cohen, Chief Product Officer at Skai. “Celeste is nothing short of mind-blowing. The insights it delivers, the recommendations it generates, and the impact it will have are unmatched. It’s like having a personal expert that understands every channel, every publisher, every product, every audience by your side.”

From crafting quarterly business reports in seconds to receiving real-time budget recommendations, marketers in our beta are discovering that Celeste isn’t just a tool—it’s an essential part of their team, working alongside them to optimize performance and drive growth.

The future of GenAI in marketing: a multi-agent ecosystem

Celeste is only the beginning. Today, it acts as a single AI-powered agent supporting media teams, but in the near future, it will evolve into a multi-agent system, each specializing in distinct tasks across planning, forecasting, activation, and measurement. More importantly, we recognize that many of our clients are developing their own GenAI capabilities, building custom AI agents trained on their proprietary data. Skai’s vision is for Celeste to seamlessly integrate into this future, collaborating with other AI agents to create a truly intelligent commerce media ecosystem.

The true promise of Celeste is not just automation; it’s about freeing teams from mundane tasks so they can focus on what they do best: dreaming, envisioning, strategizing, and creating. With Celeste handling executional complexity, organizations can become more agile, drive better performance, and unlock new opportunities for growth.

Unlocking a new era of media intelligence

Just as Skai pioneered omnichannel media management, we see GenAI as the next major frontier. Celeste isn’t just about automating tasks—it’s about freeing teams to focus on what people do best: strategy, creativity, and big-picture thinking. By eliminating manual bottlenecks and accelerating decision-making, Celeste helps organizations become more agile, achieve stronger performance, and unlock new growth opportunities.

The future of commerce media is here — and Celeste is shining the way.

Learn more

Curious about how Celeste can transform your marketing efforts? Watch the demo and hear directly from our beta clients here: https://skai.streamgo.live/your-future-coming-soon/

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