Posts by Tom Affinito

• The 4 Pillars of a Test-and-Learn Organization

  By Tom Affinito On November  08, 2021
• Marketing Experiments: Leading the Way to Transformative Marketing

  By Tom Affinito On October  05, 2021
• Data-Driven Marketing: The Secret is a Test-and-Learn Culture

  By Tom Affinito On October  05, 2021
• The Road to a Test-and-Learn Organization Part 1: Learn from the Netflix Testing Process

  By Tom Affinito On December  19, 2019
• Test-and-Learn Organizations Find Marginal Gains for Big Improvements

  By Tom Affinito On October  18, 2019
• What Data to Use for a Data-Driven Marketing Decision? Marketing Experiments Can Tell You

  By Tom Affinito On September  06, 2019
• Data-Driven Decision Making: How Good is Your Marketing Org at It? Without Experiments, You Will Never Know

  By Tom Affinito On August  29, 2019
• Amazon Sellers Have a New Way to Stand Out and Stay Ahead of the Competition

  By Tom Affinito On June  07, 2018
• Being a Search Marketer is Like Being a Superhero

  By Tom Affinito On May  10, 2018
• Top 8 Announcements @ K8

  By Tom Affinito On February  09, 2017