Skai Food & Beverage
Smarter decisions and stronger customer connections with actionable intelligence

What if you could predict what your customers will want before they even know themselves? Today’s most successful business outcomes in the food and beverage industry start with powerful consumer and market intelligence and go full circle with insights-driven planning, omnichannel marketing activation, and unbiased measurement of true incremental lift.
Skai nomad foods connect MI; Skai nomad foods data environment; Skai nomad foods data mart

Reach your consumers on the channels that matter most

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PREDICT and REACH
with deep food and beverage market intelligence that drives real business opportunity

Food and Beverage
Go-to-Market
Strategy

Turn food and beverage data into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, leveraging the most comprehensive and relevant dataset to your business objectives.
Product Ideation

Identify white space for innovation
Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today’s food and beverage brands.
Product Development

Optimize ingredients for product development
Using patented NLP and AI technologies, Skai leads the pack in delving into the most granular product attributes so you can better optimize your product make-up and advertising creative according to what consumers really want.
Acquisition Opportunities

Determine M&A and partnering opportunities
We continuously refresh our data, allowing for fast and timely detection of the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.

ACTIVATE and VALIDATE
with best-of-breed omnichannel marketing execution

Leverage competitive intelligence to grow your addressable market

  • Monitor your Share of Voice (paid and organic) within a unified dashboard
  • Grow Share of Voice with rules-based automatic bid optimization technology
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external data to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon

Drive new trials and bottom-line sales 

  • Manage cross-retail ad campaigns seamlessly within a unified platform
  • Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate data across retailers and power internal dashboards

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 10+ retailers all in one platform
  • Scale winning strategies by setting up and running A/B tests with ease
  • Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
  • Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights

Gain cross-channel retail intelligence 

  • Understand the true impact of Search, Social, and Retail channels on your customers
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
  • Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products

Hear from our clients in your industry

“It’s hard to ignore how dangerous tunnel vision has become in today’s landscape of rapid fragmentation and proliferation, coupled with consumer sophistication. We set off to build a solution to make projecting the sideways views core to portfolio innovation planning.”

Jessica Yankell, Sr. Manager, Innovation & Portfolio Transformation Insights

“Signals Analytics gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand from customer sentiment to market innovations.”

Nick Steel, Growth Strategy & Insight Director

“Skai optimization is nothing short of amazing! Really impressive. It saved us thousands of dollars.”

Ted Tieken, Founder & CEO

“Skai truly serves as our ‘one-stop-shop’ for all learnings and optimizations. We knew it would be a time-saver, but were thrilled with the immediate impact on performance, too!”

Mark McCullen, Paid Search Manager

Power your campaigns with Skai

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