Intelligent marketing for food and beverage brands

Connect with your customers using data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing.

Powering growth for the world’s biggest food and beverage brands

Skai nomad foods connect MI; Skai nomad foods data environment; Skai nomad foods data mart

Reach your consumers on the channels that matter most

microsoft
microsoft
microsoft

ACTIVATE and VALIDATE
with best-in-class omnichannel marketing execution

Leverage competitive intelligence to grow your addressable market

  • Monitor paid and organic share of voice within a unified dashboard
  • Grow share of voice with rules-based automatic bid optimization
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external analytics to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments

Drive new trials and bottom-line sales 

  • Manage all ad campaigns, across retailers, within a unified platform
  • Bridge the gap between cross-retailer, omnichannel attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate analytics

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
  • Scale winning strategies with A/B tests
  • Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
  • Manage similar, lookalike, WCA, and customer list audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights

Leverage omnichannel retail intelligence

  • Understand the true impact of search, social, and retail channels
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform which products to promote across channels
  • Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products

PREDICT and REACH
with food and beverage market intelligence that drives opportunity

Data and insights

Turn food and beverage analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more to leverage the most comprehensive and relevant dataset.
Product ideation

Identify new areas to pursue
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s food and beverage brands.
Product development

Uncover insights for innovation
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up and advertising creative according to what consumers really want.
Acquisition opportunities

Determine M&A and partnering opportunities
We continuously refresh our data to quickly detect the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.

Hear from our clients in your industry

“It’s hard to ignore how dangerous tunnel vision has become in today’s landscape of rapid fragmentation and proliferation, coupled with consumer sophistication. We set off to build a solution to make projecting the sideways views core to portfolio innovation planning.”

Jessica Yankell, Sr. Manager, Innovation & Portfolio Transformation Insights

“Skai gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand, from customer sentiment to market innovations.”

Nick Steel, Growth Strategy & Insight Director

“Skai’s optimization is nothing short of amazing! Really impressive. It saved us thousands of dollars.”

Ted Tieken, Founder & CEO

“Skai truly serves as our ‘one-stop-shop’ for all learnings and optimizations. We knew it would be a time-saver, but were thrilled with the immediate impact on performance, too!”

Mark McCullen, Paid Search Manager

Power your food and beverage marketing campaigns with Skai

Request a demo