Wine Tasting with Skai


Date: October 25th

Time: 5PM BRT

Duration: 1 hour

Retail media has exploded with a bang. Brazil alone generates more than BRL 50 billion in annual ecommerce sales, which is no surprise given that Brazil is the largest economy in Latin America. But with 95% of Brazilians saying they will continue to shop online after the pandemic, the number of ecommerce sales will keep on growing, and is expected to grow by 26% in 2021.

The rapid expansion of the Retail Media ecosystem confirms that it’s critical for brands to navigate this high growth channel, especially if they want to outwin their competitors. However, how do brands decide what retailers are right for them, and optimize their media mix? And how should they maintain a balance between online and offline tactics? Skai, formerly Kenshoo, has just the right answers for you. 

We’d like to invite you to join us for a high-level overview of how to successfully navigate the ecommerce boom, followed by an exclusive wine tasting session, where you’ll get to taste some of the best wines in Brazil. Some of the things we’ll be discussing are: 

  • How do you successfully balance your online and offline ecommerce strategies
  • How to leverage data-driven insights to improve performance
  • US-market ecommerce update and how it impacts Brazil
  • Amazon’s expansion in Brazil and how to get started
  • How does Amazon fit with my media mix

And of course, which wine is the best!

Please note that due to delivery services, this event is only open to individuals living in Sao Paulo City. Spots are limited, so make sure you register at your earliest convenience to avoid disappointment.

Your Hosts

Andrea Vilas Boas Bourgogne
Wine sommelier
Roberta Martins
VP of Sales, LATAM, Skai