Skai will be speaking and sponsoring the Path to Purchase Retail Media Summit this 28-30 June. If you’re interested in scheduling a meeting with us there, please complete the below form and one of our representatives will be in touch with you to schedule a date and time.
Watch us on stage (June 29, 4.00 – 4.20 PM CT)
How to Really Measure Retail Media Success
The value of retail media networks is clear. Or is it? While the promise of tapping into valuable, first-party shopper data to connect with consumers across the entire buyer journey is appealing, brands are still struggling to measure the success of retail media in a way that is meaningful to their organization. Proving ROI—and now on top of that, the incremental value of each new retailer that launches a network—continues to plague many organizations.
Join Skai and a Nature’s Path Foods as we share some best practice strategies for measuring success across multiple retailers. Attendees will learn:
- How to optimally invest budgets across retailers
- Which key objectives are important across the major retailers
- What to measure and the data required to do this
We hope to see you there!
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