Performance is everything. So should everything be performance?
The term “performance marketing” was once reserved for lower-funnel, highly measurable direct response tactics such as search marketing.
But the collapse of the marketing funnel and growing pressure for marketing teams to become more accountable to performance outcomes, whatever their role, has blurred the lines between brand and performance in modern marketing. Performance is now everything. But should everything be performance?
Join Skai, Tinuiti, Kendra Scott, Johnson & Johnson, and The Mars Agency on December 6 at 11.30 a.m. ET, for what promises to be a lively discussion as we dissect the new and changing relationship between brand and performance, pub debate-style!
VP Brand & Strategic Priorities, Kendra Scott
Sr. Manager, Retail Media and Connected Commerce, Johnson & Johnson
Group Director, Marketplace Strategic Services, Tinuiti
SVP Commerce Media, The Mars Agency
Executive Vice President, Omnichannel Growth, Skai