Date: Thursday, March 23
Time: 9:30 – 11:30 a.m.
Location: The Hoxton Hotel
Address: 200 N. Green St., Chicago, IL

The value of retail media networks is clear. Or is it? 

While the promise of tapping into valuable, first-party shopper data to connect with consumers across the entire buyer journey is appealing, brands are still struggling to measure the success of retail media in a way that is meaningful to their organization. Proving ROI—and now on top of that, the incremental value of each new retailer that launches a network—continues to plague many organizations.  

Join Skai, Amazon Ads, and a select group of your peers for an invite-only breakfast roundtable at The Hoxton Hotel in Chicago on March 23 as we dig into some timely topics for discussion:

• How measures of success are evolving beyond traditional vanity metrics, as profitability of retail media comes under scrutiny
• KPIs and measures of success brands should adopt
• How goals and benchmarks should differ across retailers
• Determining the incremental impact of each retail media network, campaign, and tactic
• Best practices to accurately assess the true value/impact of retail media investments
• Data you need to successfully measure the impact of retail media and how to acquire it when retailers don’t make it readily available