[Webinar] Google Ads Broad Match: How to Win with AI-powered Search

January 18th | 12 p.m. ET

Some marketers still associate their past experiences using Google Ads Broad Match with skepticism. It’s time to dive into how Broad Match has evolved to help you better understand a user’s intent and how you can benefit from using it more strategically. 

In the webinar, experts from Rakuten Advertising, Google, and Skai will explore:

• The evolution of Google Ads Broad Match 
• Why Broad Match + RSA + Smart Bidding is the foundation of Google’s AI-powered search 
• Best practices for testing and implementation 

Future-proof your search strategy by understanding how the latest updates to Google Ads Broad Match can impact your marketing results, and how AI-powered capabilities from Skai can play a crucial role in setting yourself up for success in the future.