Every retailer today is trying to pitch itself as an ad network. While forms of retail media have been around for decades, it’s suddenly become one of the hottest ways for businesses to bring in more revenue – and for brands to find new ways to target shoppers closer to the point of purchase than ever.

The Skai team is excited to attend Digiday’s event: Retail Media Strategies, as industry leaders look into the rise of retail media and provide an exclusive lens into the best practices and ways to leverage retailers’ first-party data and access.

If you’re attending as well, make sure to say hello!