The Skai team is excited to be attending Ascendant’s Retail Media Bootcamp, where industry leaders will come together to foster more fruitful collaboration and lift the acumen of the rapidly growing commerce media sector.

If you’re attending, don’t miss our roundtable discussion hosted by Matt Vignieri, Chief Growth Officer at Skai on April 9:

RETAIL media or retail MEDIA?

Retail media is at a crossroads. Should it live in the ecommerce team, where it drives quick, measurable transactions? Or should it sit within the media team, fueling long-term brand growth and strategic impact? Where it sits determines budget, measurement, and even long-term strategy.

This session will dive into both perspectives, challenging assumptions, and exploring the real-world implications of where retail media truly belongs. Get ready for a lively debate that will help you decide where it fits into your future strategy.