SearchInsider_How_Broken_is_Your_Attribution_Model

by Aaron Goldman, Skai

“Indeed, fellow search geeks, it’s not a matter of if your attribution model is broken, but how badly it’s broken. There simply is no such thing as a perfect model. Sure, some are better than others, and that will be the focus of this column.

But, first, let’s take a brief tour of the history of attribution…”

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