Cyber 5 – the all-important five shopping days from Thanksgiving to Cyber Monday that kick off the holiday shopping season. It is also a barometer to understand how big retail advertisers are placing their bets to maximize this critical opportunity.
Even in a year of uncertainty, one of the highly-publicized shifts in consumer behavior this year has been the surge in online shopping during COVID-19. However, with economic unpredictability and no previous playbook to follow, does this mean ecommerce sales will be a boom or bust this holiday season?
Join us live on LinkedIn on Tuesday, December 8th at 12pm ET as Skai’s experts share:
- Trends and insights for online advertising performance across Search, Social, and Ecommerce channels this Cyber 5
- Their thoughts on whether this crucial shopping period lived up to expectations and where advertisers doubled-down
- Tips & tricks to optimize your marketing mix and capitalize on the remaining holiday shopping period
Speakers
VP of Client Success, Social,
Kenshoo
VP of Commerce Media, Skai
VP of Client Success, EMEA,
Kenshoo
Senior Director of Marketing Research, Skai