Beyond the Buy Box

April 10 | The Shay, Culver City

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About the event

Join us on April 10 in Los Angeles where we’re partnering with Tinuiti and Amazon Ads to discuss the latest Amazon strategies you can use to drive sales and lead gen to your brand’s website, win new customers with streaming TV, and obtain consumer insights across the customer journey to drive measurable business growth. And Don;t miss our session!

Measurement Paradigm: Navigating Incrementality in Retail Media
As retail media evolves, measuring true incrementality has become increasingly difficult. This session will explore the challenges brands face in understanding the impact of their campaigns and how to define and measure incrementality in a fragmented landscape on and off Amazon.

 

Speakers

Kenzie Oster
Product Manager,
Skai
Nich Weinheimer
Executive Vice President, Strategy, Skai