Tablet devices accounted for more than a third of conversions, revenue and spend from UK retail paid search on Boxing Day.

The data should come as no real surprise to anyone involved in ecommerce, however it is useful as further evidence of the continued consumer shift towards mobile devices.

It should also be noted that the festive period does present something of an anomaly in terms of site traffic, as data is skewed due to people being away from their work computers and also because tablets and smartphones are a popular Christmas gift.

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