[Watch] Skai Marketing Minute: Parallel Tracking—A Simple Fix for a Complex Problem


In today’s world, consumers expect things to be fast.

Did you know that:

  • 47% of consumers expect a web page to load in 2 seconds or less
  • 40% of people abandon a website that takes more than 3 seconds to load
  • A 1-second delay in page response can result in a 7% reduction in conversions
  • If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year

In today’s Skai Marketing Minute, Sr. Product Marketer, Sabina Warren discusses parallel tracking, a simple fix for a complex problem for search marketers.

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For more information, read the blog post, Microsoft Advertising Knows: Speed Matters.

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