Skai’s Search Term Analysis (STA) is a powerful tool that helps advertisers save time and money by identifying low-performing publisher keywords and making quick and impactful optimizations.
We are excited to share that this innovative feature is now available to Microsoft advertisers!
Advanced Microsoft campaign management
Before STA for Microsoft, Campaign Mirroring made testing and managing campaigns across multiple channels easy and scalable. With limited setup, marketers could copy campaigns from Google to Microsoft advertising and eliminate the manual work of maintaining multiple search campaigns by syncing them. Thus, changes to Google campaigns would be reflected automatically in their synched Microsoft ones.
However, even though marketers love the automation Campaign Mirroring offers, sometimes they may want more flexibility and customizability.
With Search Term Analysis for Microsoft, marketers are able to focus on each channel independently and create custom negative lists for more advanced campaign management. Now Microsoft advertisers can use it across all supported ad types and glean new omnichannel insights by working with publishers in parallel and cross-checking negative keyword suggestions.
Spot and negate underperforming keywords in minutes
It’s never been easier to spot and negate clusters of underperforming keywords unlikely to drive conversions. Skai’s best-in-class machine learning analyzes search term data, aggregates themes and topics to highlight low-performing keyword trends, and presents search terms alongside costs and performance results in a crystal clear dashboard that gives marketers the full context of how big a problem they have and makes informed decisions about how to improve their campaigns.
Skai’s Search Term Analysis dashboard identifies queries that could be wasting the SEM budget
Immediate actionability
With a single click, customers can take action, negate keywords across campaigns or ad groups, and reduce wasted spend.
Skai’s Search Term Analysis (STA) for Microsoft Advertising helps you:
- Drive performance. Increase your return on ad spend (ROAS) by focusing on the most profitable search terms
- Better engage your audience. Improve your click-through rate (CTR) and conversion rate (CVR) by delivering more relevant ads to your customers
- Stay brand compliant. Protect your brand by only appearing when search intent is relevant
- Spend smarter. Identify opportunities for cross-channel spending efficiency with immediately actionable insights on Amazon, Google, and Microsoft
- Save time. Skai’s machine learning-based analysis slashes previously manual workloads
Skai Search clients can quickly manage queries using negative keywords
Search Term Analysis is part of Skai’s customer journey intelligence suite
Skai’s customer journey intelligence suite is designed to provide the right insights and analysis to help marketers optimize the consumer experience and understand who they should engage with, what messaging resonates best with them, and where to direct them.
- Search Term Analysis spots insightful trends & themes with clusters of negative keyword opportunities
- Intent-Driven Messaging improves your paid search program with recommended high-intent keywords to include in your ad copy that drives engagement and efficiency.
- Destination Optimization (coming soon) optimizes your traffic destination by choosing the best landing page.
Skai’s omnichannel marketing platform will help you stay ahead of your competition and reach consumers when and where they’re searching.
For more information or to see how you can take your Microsoft advertising to the next level with our Search Term Analysis functionality, please schedule a quick demo with Skai’s Search Term Analysis. Sign up today and see the difference for yourself!
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