Summary
Skai now supports Microsoft Invest, a leading demand-side platform (DSP) that allows brands to reach over 200 million users across multiple channels. By integrating Microsoft Invest data into Skai’s omnichannel platform, marketers gain seamless access to insights across display, CTV, search, social, and app campaigns. This partnership enables streamlined reporting, real-time metrics tracking, and flexible performance measurement tools, enhancing overall marketing strategies.
Connect, ingest, analyze, and report, all in one place
We’re excited to announce that Skai now supports Microsoft’s Invest, one of the world’s leading demand side platforms (DSP). Microsoft Invest enables brands to extend their reach significantly, with the opportunity to engage over 200M users across all screens. Its high-quality audience data helps advertisers reach their ideal target audiences at scale and position their brand in premium, high-impact environments. With over 1800+ publisher partnerships and 800+ CTV publishers, Invest provides an expansive footprint for maximum omnichannel coverage.
Skai can seamlessly integrate your essential Microsoft Invest data alongside your other display and CTV publishers. Skai’s platform delivers omnichannel visibility which means you can also see your Microsoft Invest performance data next to your paid search, social, and app campaigns. This ensures maximum insight across your holistic performance marketing programs.
Unlock your brand’s potential with Skai and Microsoft Invest
Our support for Microsoft’s DSP allows you to pull your display and CTV campaigns directly into the Skai platform for streamlined reporting, with the core features and capabilities Skai clients know and love:
- Integrate your Microsoft Invest campaigns to Skai’s omnichannel platform with a few simple steps.
- Monitor essential metrics such as impressions, ad spend, CPM, and more with Pacing Monitor, Dashboards, and Automated Alerts.
- Measure performance with Custom Metrics, Experiments, and ultra-flexible Scheduled Reports.
Stay tuned for more updates, as Skai adds more features as part of this partnership.
