[Watch] Skai Marketing Minute: Social Marketers Should Use Consumer Sentiment as Feedback for Optimizing Creative

Joshua Dreller
Sr. Director, Content Marketing @ Skai

May 05, 2020

Social advertising is unique in the fact that marketers can get feedback on how consumers feel about their ads through the feedback loop of social sentiment—likes, comments, etc.

In today’s Skai Marketing Minute, Skai’s Senior Director of Product, Crissi Cupak, discusses how marketers can use social sentiment to optimize their creative.






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[Watch] Skai Marketing Minute: Social Marketers Should Use Consumer Sentiment as Feedback for Optimizing Creative

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