[Watch] Skai Marketing Minute: Signals Marketers Should Use to Make Smart Decisions During Quickly Changing Times.

Joshua Dreller, Sr. Director, Content Marketing @ Skai

April 24, 2020

When the market has shifted dramatically, historical KPIs are less valid to guide data-driven decision making. What should marketers use to guide them right now?

In today’s Skai Marketing Minute, Skai’s Expert Services Global Lead, Social, Blue Derkin discusses the signals marketers should use to make smart decisions during quickly changing times.

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Always unblock YouTube

PGRpdiBjbGFzcz0iX2JybGJzLWZsdWlkLXdpZHRoLXZpZGVvLXdyYXBwZXIiPjxpZnJhbWUgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC90Nm4zYl9GR3lCUSIgd2lkdGg9IjU2MCIgaGVpZ2h0PSIzMTUiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW49ImFsbG93ZnVsbHNjcmVlbiI+PC9pZnJhbWU+PC9kaXY+

Learn More About Skai Social

Tags: Kenshoo Marketing Minute, Social, xTLx

Name	Borlabs Cookie
Provider	Owner of this website, Imprint
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s)	.skai.io, skai.io
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	Wordpress Cookies
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	wordpress_sec_,wordpress_test_cookie,wp-postpass_, wordpresspass_, wordpressuser_*
Cookie Expiry	Session / 1 Year

Name	Accessibe
Provider	Owner of this website
Purpose	This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy	https://accessibe.com/privacy-policy
Cookie Name	acsbState, acsbReset
Cookie Expiry	n/a

Accept	comeet
Name	comeet
Provider	Owner of this website
Host(s)	.comeet.co, www.comeet.co
Cookie Name	visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry	Session / 1 Year

Accept	Chilipiper
Name	Chilipiper
Provider	Owner of this website
Host(s)	.chilipiper.com, skai.chilipiper.com
Cookie Name	fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses, _sp_id
Cookie Expiry	Session / 2 Years

Accept	Google Analytics
Name	Google Analytics
Provider	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose	Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga, _ga_, _gat,_gat_,_gid, GOOGLE_ABUSE_EXEMPTION, AEC, __Secure-ENID, SOCS, CONSENT
Cookie Expiry	Session / 2 Years

Accept	Hotjar
Name	Hotjar
Provider	Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose	Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy	https://www.hotjar.com/legal/policies/privacy/
Host(s)	*.hotjar.com
Cookie Name	_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry	Session / 1 Year

Accept	VWO
Name	VWO
Provider	Owner of this website
Purpose	VWO is AB Testing software that we'll use to test different elements of the website - form placement, nav, different page layouts, etc.
Privacy Policy	https://vwo.com/compliance/cookies-notice/
Host(s)	.skai.io, dev.visualwebsiteoptimizer.com
Cookie Name	_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}, _vis_opt_test_cookie, _vis_opt_exp_{CAMPAIGNID}_combi, _vis_opt_exp_{CAMPAIGNID}_exclude, _vis_opt_exp_{CAMPAIGNID}_split, _vis_opt_s, _vis_opt_out, _vwo_uuid, _vwo_uuid_{CAMPAIGNID}, _vwo_ds, _vwo_sn, _vwo_uuid_v2, _vis_opt_exp_{CAMPAIGNID}_combi_choose, _vwo_referrer, _vwo, _vwo_global_opt_out, _vwo_ssm, uuid
Cookie Expiry	Session / 10 Years

Accept	pardot
Name	pardot
Provider	Pardot
Purpose	Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	.pardot.com, pi.pardot.com, skai.io
Cookie Name	pardot, visitor_id, lpv
Cookie Expiry	Session / 10 Years

[Watch] Skai Marketing Minute: Signals Marketers Should Use to Make Smart Decisions During Quickly Changing Times.

Related Posts

Subscribe to Updates