Impact of social advertising. Our recent Skai Marketer Survey on cross-channel marketing delves into the interplay of digital channels. In this post, we’ll reveal marketers’ thoughts on the impact of social on search and Amazon advertising.
Search marketing. Social marketing. Amazon ecommerce advertising. These and other channels are likely a part of your digital marketing mix. Consumers flow in and out of these various digital realms quite seamlessly, so it’s important to understand how your advertising efforts in one channel can complement and impact another channel.
To fully examine this interplay, we’ve written The Cross-Channel Impact: Social Advertising’s Effect on Search and Amazon taken from our survey of more than 500 digital marketers, conducted in partnership with Digiday. The paper uncovers how marketers view the impact of social advertising on paid search and Amazon advertising, as well as how these two channels impact paid social.
Paid social has experienced a meteoric rise over the last several years. It’s grown in sophistication in terms of targeting capabilities and ad format options, and it boasts massive reach. This is likely why 69% of senior digital marketers worldwide rank paid social as their most effective channel. Yet most of these marketers are still in the dark as to the impact of social on the rest of their digital marketing mix.
Key insights into the impact of social on other digital channels
- Marketers overwhelmingly believe that higher spending on paid social leads to increased performance on paid search and Amazon Advertising
- The biggest obstacle to great cross-channel advertising is an ineffective cross-channel measurement
- Marketers still just “don’t know” how to fully quantify the cross-channel impact
To fully understand the impact of social on paid search and Amazon advertising, download our new whitepaper for all of the details. And to learn about how Skai can help you run your paid social campaigns more efficiently and effectively, contact us for a demo today!