• DE&I Commitment
  • Careers
  • Locations
  • Book a Meeting
    Book a Meeting
  • Company
    Learn a little more about us, our values, and our team
    Our Values
    We don't just talk the talk; we live by our core values
    About Us
    Empowering brands to realize their potential with data, insights, and technology
    Leadership
    Meet our leadership team
    Secure Data Architecture
    Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors
    Corporate Social Responsibility
    We are committed to making a positive impact on our communities and our planet
  • Platform
    Plan, manage, optimize, and measure your campaigns with our omnichannel platform
    Our Platform
    A platform that connects all walled garden media
    Connected Media
    Create and manage campaigns across search, social, retail media and apps, in one platform
    Connected Data
    Make data-driven decisions as you plan and strategize
    See the industries we serve
    Learn how our customizable solutions can help with your unique needs
    Explore our partner integrations
    See the media, retailer, and data partners we work with
  • Clients
  • News and Events
    Check out recent announcements and see what we’re up to
    News
    Check out our recent media coverage
    Events
    Join us for our next conference or webinar
    Quarterly Trends Webinar
    Get the latest insights on digital marketing campaign performance for Q4 2022
    Retail Media for Grocery Webinar
    Join us to dig into trends and challenges shaping the industry in 2023
  • Resources
    From new releases, to industry trends and best practices, Skai has you covered
    Blog
    Read the latest insights and thought leadership from our industry experts
    Capabilities
    Take your campaigns to the next level by enhancing your platform capabilities
    Research
    Explore our reports and whitepapers so you can keep up on the latest industry trends
    Subscribe
    Sign up to get the latest updates straight to your inbox
    Quarterly Trends Report
    Learn digital advertising campaign performance trends from Q3 2022
Back to Blog

The Next Wave of AI Data Analytics Will Revolutionize Marketing

Skai™

February  12, 2021

Ever get an email from a brand with a subject line so relevant to your interests it’s almost a little bit scary? Yeah, a robot with AI data analytics probably wrote that. 

For example, eBay uses AI technology to quickly write highly personalized emails to millions of users in a matter of minutes using the AI-powered copywriting tool Phrasee. And while a tool like this might have been the province only of brands with incredibly deep pockets even a couple of years ago, they’re now more widely available than ever before and early adopters absolutely stand to see the most benefit. As data analytics driven by artificial intelligence (AI) get more and more accurate, AI technology has also become more accessible than ever before.

The following are a few ways new innovations in technology are enabling the next wave of AI data analytics in order to help businesses implement more effective strategies with minimal (human) effort:

Data management is getting easier (and more affordable)

When using technology that was nearly unthinkable until recently, it’s easy to forget how much work has gone into developing that AI data analytics technology. For example, when Netflix recommends a great new series based on viewing history for specific users within the same accounts, that level of personalization has become fairly commonplace. Just a decade ago, Netflix was primarily a DVD delivery service, but after investing millions in developing AI data analytics, Netflix has become almost a completely different, and much more efficient, entertainment platform. 

However, the problem for most companies has historically been coming up with the cash to explore AI solutions, though experts say that this hurtle is quickly becoming a challenge of the past as more prolific AI technology also means more affordable AI solutions.

“Data management is getting easier,” George Fraser, CEO of data integration company Fivetran, recently told TechRepublic, “Technology often goes the other way, it gets more complicated. But we’re seeing a winnowing and I think that’s significant and a good thing. The cost of the fundamental components has come way down.”

In the next few years, as AI data technology becomes more affordable than ever before, companies that have ignored its potential benefits might find themselves playing catchup to competitors who got on board earlier. 

AI data analytics has made predicting trends simpler than ever before

For marketers, predicting trends has long been partially relying on fairly unscientific hunches, and when those hunches work out, it’s great. When they don’t, well, it’s occasionally a disaster, but even more commonly, a whole lot of marketing effort goes into a campaign that fades away almost as soon as it’s launched. But as AI technology becomes more widely available, many companies, especially retailers, will be better equipped to turn customer feedback into marketing strategy faster than ever before through the magic of natural language processing (NLP), according to those who are working to advance the technology.

“With bigger than ever state-of-the-art language models creating a huge buzz with their releases in 2020, NLP has now gained more attention,” Dinesh Sharma, Co-Founder & CTO of AskSid recently predicted for Analytics India Magazine. “Many more retail brands shall now tend to use AI-based market and consumer insights in the company’s decision making and marketing strategies. They will adopt Conversational AI systems to generate consumer-provided first-touch data to know what their consumers need and more importantly ‘why’!”

Imagine every question, comment, or complaint a customer had automatically becoming a data point readily available to the marketing team. Now that AI-powered chatbots are quickly becoming an essential customer service tool, those insights are closer than ever before.  

AI data analytics will automate a lot of marketing’s repetitive tasks

And as AI technology around NLP begins to close the feedback loop for marketers, AI could also mean faster, easier solutions for some of the most tedious aspects of many marketers job—those constant little tweaks and adjustments that need to be made to marketing materials, including logo updates, slight changes to copy, and all manner of other frustrating little tasks that take a lot of time. In fact, CMSWire predicts that very soon, AI-driven technologies will make editing marketing materials as simple as the find and replace features in word processing programs:

“As AI begins to understand design files, like InDesign and Photoshop, AI models will be able to learn to make these kinds of updates instantaneously,” writes Carrie Hill. “Similar to the find-and-replace feature available for Word documents, AI will be able to recognize a new version of an asset — for example, a logo — and replace the previous version across all design files. These revisions could then automatically be replaced in the organization’s digital asset management system as a new version.”

When it comes to AI-powered tools, the question is quickly shifting from “What are you waiting for?” to “What took you so long?”

Book a Meeting of Skai

Related Posts

  • One of the four paper airplanes takes a different flight path.
    Marketing Experiments: Leading the Way to Transformative Marketing
    Read More
  • Team members collaborating at the desk
    Data-Driven Marketing: The Secret is a Test-and-Learn Culture
    Read More
  • A shopping cart is pushed down the aisle at a grocery store.
    3 Types of Data Marketers Need for CPG Retail Analytics
    Read More
  • Predicting Analytics: Data & Analytics Trends to Expect in 2021
    Read More
  • Sisense and Signals Analytics Partner to Bring the Power of External Data into the Enterprise
    Read More
  • Data Insights Aren’t Enough; It’s Time to Prioritize Impact
    Read More
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!
Tags: Create, Data, Data & Insights, Plan, xPSx

Subscribe to Updates

Media that matters.
Marketing that works.
© 2023 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Connected Data
    • Market Intelligence
    • Our Approach
    • By Need
    • By Solution
  • Connected Strategy
    • Dynamic Marketing Mix
    • Budget Forecasting
    • Strategic Consulting
  • Connected Media
    • Overview
    • Retail Media
    • Paid Search
    • Paid Social
    • App Marketing
    • Auditing
    • Expert Services
  • Measurement
    • Incrementality
    • Experiments
    • Cross-Channel Attribution
  • Resources
    • Blog
    • Glossary
    • Case Studies
    • Training & Enablement
    • Developer Hub
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Privacy Preference

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy Imprint

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save Accept Only Essential Cookies

Back

Privacy Preference

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
Provider Owner of this website, Imprint
Purpose Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s) .skai.io, skai.io
Cookie Name borlabs-cookie
Cookie Expiry 1 Year
Name
Provider Owner of this website
Purpose This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy https://accessibe.com/privacy-policy
Cookie Name acsbState, acsbReset
Cookie Expiry n/a
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name wordpress_sec_,wordpress_test_cookie,wp-postpass_*, wordpresspass_*, wordpressuser_*
Cookie Expiry Session / 1 Year

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Owner of this website
Host(s) .chilipiper.com, skai.chilipiper.com
Cookie Name fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses*, _sp_id*
Cookie Expiry Session / 2 Years
Accept
Name
Provider Owner of this website
Host(s) .comeet.co, www.comeet.co
Cookie Name visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry Session / 1 Year
Accept
Name
Provider Owner of this website
Host(s) skai.io
Cookie Name moduleFormPardotDownload
Cookie Expiry 30 days

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name _ga,_ga_*,_gat,_gat_*,_gid
Cookie Expiry 2 Months
Accept
Name
Provider Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy https://www.hotjar.com/legal/policies/privacy/
Host(s) *.hotjar.com
Cookie Name _hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry Session / 1 Year

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Linkedin
Cookie Name lidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
Cookie Expiry Session / 1 Year
Accept
Name
Provider Skai
Accept
Name
Provider 6sense
Cookie Name _gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
Cookie Expiry Session / 400 Days
Accept
Name
Provider Pardot
Purpose Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s) .pardot.com, pi.pardot.com, skai.io
Cookie Name pardot, visitor_id*, lpv*
Cookie Expiry Session / 10 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Cookie by Google used for conversion tracking of Google Ads.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name IDE, 1P_JAR, NID, SOCS, CONSENT, AEC, _gcl_au, OTZ, test_cookie
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry Session / 1 Year

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
Provider Wistia
Host(s) .wistia.com
Cookie Name cb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
Cookie Expiry Session / 400 Days
Accept
Name
Provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose Used to unblock Instagram content.
Privacy Policy https://www.instagram.com/legal/privacy/
Host(s) .instagram.com
Cookie Name pigeon_state
Cookie Expiry Session
Accept
Name
Provider Openstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
Purpose Used to unblock OpenStreetMap content.
Privacy Policy https://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s) .openstreetmap.org
Cookie Name _osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry 1-10 Years
Accept
Name
Provider Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Purpose Used to unblock Twitter content.
Privacy Policy https://twitter.com/privacy
Host(s) .twimg.com, .twitter.com
Cookie Name __widgetsettings, local_storage_support_test
Cookie Expiry Unlimited
Accept
Name
Provider Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA
Purpose Used to unblock Vimeo content.
Privacy Policy https://vimeo.com/privacy
Host(s) player.vimeo.com
Cookie Name vuid
Cookie Expiry 2 Years
Accept
Name
Provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose Used to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s) google.com
Cookie Name CONSENT
Cookie Expiry 6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy Imprint